Award-winning Case Study For Soap Seoul By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Soap Seoul”, or large enterprises, they have established a Facebook page for advertising and promotion. “Soap Seoul” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Soap Seoul” through the method of adspy!

Soap Seoul Facebook ad Introduction by ad spy method

“Soap Seoul” introduction:Soap Seoul club located in Itaewon, one of the biggest party district of South Korea. Music ranges from hip-hop, disco, house and future sounds with weekly International and local talent. You can check our upcoming events on our website.

“Soap Seoul” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Soap Seoul” ads data to help “Soap Seoul” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Soap Seoul”. In this report, we analyze in detail the best ad cases of “Soap Seoul”.

Soap Seoul Top3 Ads Case Study:

Advertisers Soap Seoul Soap Seoul Soap Seoul
Ad title Roche Musique Label Night W/ Kartell / Dune (live) / Cezaire Soap Seoul Soap Seoul
Ad text 지난 6년간 Roche Musique은 전세계 일렉트로닉 음악 씬에서 주요한 위치를 차지해왔다. 리더 Cezaire의 주도하에 탄생한 Roche Musique은 Kartell... Tonight @rochemusique Roche Musique Label Night W/ Kartell @kartellmusic / Dune (live) @dune_fr /... 지난 6년간 Roche Musique은 전세계 일렉트로닉 음악 씬에서 주요한 위치를 차지해왔다. 리더 Cezaire의 주도하에 탄생한 Roche Musique은 Kartell...
Ad format Video Others Video
Categories Dance & Night Club Dance & Night Club Dance & Night Club
Duration 1 days 1 days 1 days
Like 10 0 64

Soap Seoul Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Soap Seoul” top 3 ads are: Video,Others, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Soap Seoul” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Soap Seoul” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Roche Musique Label Night W/ Kartell / Dune (live) / Cezaire Soap Seoul Soap Seoul
Ad text  지난 6년간 Roche Musique은 전세계 일렉트로닉 음악 씬에서 주요한 위치를 차지해왔다. 리더 Cezaire의 주도하에 탄생한 Roche Musique은 Kartell...  Tonight @rochemusique Roche Musique Label Night W/ Kartell @kartellmusic / Dune (live) @dune_fr /...  지난 6년간 Roche Musique은 전세계 일렉트로닉 음악 씬에서 주요한 위치를 차지해왔다. 리더 Cezaire의 주도하에 탄생한 Roche Musique은 Kartell...
Ad type  other  other  other
Ad word count 1278  588  2350

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Soap Seoul”, the text type used is other to obtain the best ad performance. “Soap Seoul” can use this copy style more. On the other hand, “Soap Seoul” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Soap Seoul” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Soap Seoul” are:N/A,VIEW_INSTAGRAM_PROFILE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Soap Seoul” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Soap Seoul” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Soap Seoul” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Soap Seoul”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Soap Seoul” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Soap Seoul” ad case study report

If you want to check the best ad case study of other advertisers related to “Soap Seoul”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Soap Seoul”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.