Award-winning Case Study For Smythson of Bond Street By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Smythson of Bond Street”, or large enterprises, they have established a Facebook page for advertising and promotion. “Smythson of Bond Street” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Smythson of Bond Street” through the method of adspy!

Smythson of Bond Street Facebook ad Introduction by ad spy method

“Smythson of Bond Street” introduction:Home of the well-travelled.

“Smythson of Bond Street” Facebook ads last run:2020-02-17 05:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Smythson of Bond Street” ads data to help “Smythson of Bond Street” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Smythson of Bond Street”. In this report, we analyze in detail the best ad cases of “Smythson of Bond Street”.

Smythson of Bond Street Top3 Ads Case Study:

Advertisers Smythson of Bond Street Smythson of Bond Street Smythson of Bond Street
Ad title Smythson of Bond Street Smythson of Bond Street Now Up To 60% Off Selected Styles
Ad text Our SS20 collection introduces an array of clever pieces you'll turn to again and again. There's bound to be a Smythson agenda to suit your every plan. Now with up to 60% off selected styles, our sale just got better.
Ad format Carousel Carousel Video
Categories other other other
Duration 1 days 1 days 1 days
Like 23 38 36

Smythson of Bond Street Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Smythson of Bond Street” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Smythson of Bond Street” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Smythson of Bond Street” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Smythson of Bond Street Smythson of Bond Street Now Up To 60% Off Selected Styles
Ad text  Our SS20 collection introduces an array of clever pieces you'll turn to again and again.  There's bound to be a Smythson agenda to suit your every plan.  Now with up to 60% off selected styles, our sale just got better.
Ad type  other  other  other
Ad word count 88  62  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Smythson of Bond Street”, the text type used is other to obtain the best ad performance. “Smythson of Bond Street” can use this copy style more. On the other hand, “Smythson of Bond Street” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Smythson of Bond Street” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Smythson of Bond Street” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Smythson of Bond Street” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Smythson of Bond Street” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Smythson of Bond Street” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Smythson of Bond Street”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Smythson of Bond Street” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Smythson of Bond Street” ad case study report

If you want to check the best ad case study of other advertisers related to “Smythson of Bond Street”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Smythson of Bond Street”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.