Award-winning Case Study For Smoky Sue's Barbecue By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Smoky Sue's Barbecue”, or large enterprises, they have established a Facebook page for advertising and promotion. “Smoky Sue's Barbecue” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Smoky Sue's Barbecue” through the method of adspy!

Smoky Sue's Barbecue Facebook ad Introduction by ad spy method

“Smoky Sue's Barbecue” introduction:Smoky Sue's. Barbecue done different.

“Smoky Sue's Barbecue” Facebook ads last run:2020-02-17 09:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Smoky Sue's Barbecue” ads data to help “Smoky Sue's Barbecue” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Smoky Sue's Barbecue”. In this report, we analyze in detail the best ad cases of “Smoky Sue's Barbecue”.

Smoky Sue's Barbecue Top3 Ads Case Study:

Advertisers Smoky Sue's Barbecue Smoky Sue's Barbecue Smoky Sue's Barbecue
Ad title Timeline Photos Smoky Sue's Barbecue Barbecue & Booze @ Smoky Sue's
Ad text Which mate owes you some Smoky Sues this weekend? Limited numbers left for our bbq and whiskey ... Meet the man behind the masterclass.. 🥃 The founder of Gentleman’s Cabinet, & part-time gentlema... Looking for a last minute gift idea? We’ve got you covered 🥃
Ad format Image Image Image
Categories Barbecue Restaurant Barbecue Restaurant Barbecue Restaurant
Duration 1 days 8 days 8 days
Like 52 19 0

Smoky Sue's Barbecue Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Smoky Sue's Barbecue” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Smoky Sue's Barbecue” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Smoky Sue's Barbecue” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Smoky Sue's Barbecue Barbecue & Booze @ Smoky Sue's
Ad text  Which mate owes you some Smoky Sues this weekend? Limited numbers left for our bbq and whiskey ...  Meet the man behind the masterclass.. 🥃 The founder of Gentleman’s Cabinet, & part-time gentlema...  Looking for a last minute gift idea? We’ve got you covered 🥃
Ad type  other  other  other
Ad word count 239  868  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Smoky Sue's Barbecue”, the text type used is other to obtain the best ad performance. “Smoky Sue's Barbecue” can use this copy style more. On the other hand, “Smoky Sue's Barbecue” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Smoky Sue's Barbecue” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Smoky Sue's Barbecue” are:BOOK_TRAVEL,N/A,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Smoky Sue's Barbecue” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Smoky Sue's Barbecue” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Smoky Sue's Barbecue” top 3 ads schedules are: 1 days,8 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Smoky Sue's Barbecue”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Smoky Sue's Barbecue” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Smoky Sue's Barbecue” ad case study report

If you want to check the best ad case study of other advertisers related to “Smoky Sue's Barbecue”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Smoky Sue's Barbecue”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.