Smart生活我有say - by Manulife Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Smart生活我有say - by Manulife” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Smart生活我有say - by Manulife” ads and analyzes advertising data to help “Smart生活我有say - by Manulife” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Smart生活我有say - by Manulife”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Smart生活我有say - by Manulife”.

Smart生活我有say - by Manulife Facebook adspy

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“Smart生活我有say - by Manulife” Facebook ads last run:2020-02-20 23:08:16

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Smart生活我有say - by Manulife Smart生活我有say - by Manulife Smart生活我有say - by Manulife
Ad title Smart生活我有say - by Manulife 留低問題 有專人回覆 Photos from Smart生活我有say - by Manulife's post
Ad text 【購買宏利自願醫保有多重優惠!】 宏利標準計劃同靈活計劃多方面保障你健康,除咗有扣稅優惠*,仲可享各項保費折扣!即刻睇睇~ *優惠受條款及細則約束,詳情請參閱宏利自願醫保網頁: https:/... 【乜嘢係年金計劃?】 一般嚟講,年金係特別為打算籌劃退休人士而設嘅產品,累積嘅儲蓄會喺一段時間內為投保人提供穩定嘅收入,而年金入息開始年齡一般同退休年齡掛勾。由於退休人士通常唔會有來自工作嘅固... 【請假去旅行,梗係去到盡!】 Happy New Year 2019 年又到喇,大家最關心都係今年點請假去旅行!不過次次去得三四日,張床都未瞓暖就要執行李,點夠玩呀? 所以今次特登幫大家...
CTA type N/A LEARN_MORE N/A
Ad format Carousel Video Carousel
Categories other Community Community
Duration 1 days 8 days 1 days
Like 160 0 80

Smart生活我有say - by Manulife facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Smart生活我有say - by Manulife” top 3 ads are Carousel,Video, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleSmart生活我有say - by Manulife留低問題 有專人回覆Photos from Smart生活我有say - by Manulife's post
Ad text 【購買宏利自願醫保有多重優惠!】 宏利標準計劃同靈活計劃多方面保障你健康,除咗有扣稅優惠*,仲可享各項保費折扣!即刻睇睇~ *優惠受條款及細則約束,詳情請參閱宏利自願醫保網頁: https:/... 【乜嘢係年金計劃?】 一般嚟講,年金係特別為打算籌劃退休人士而設嘅產品,累積嘅儲蓄會喺一段時間內為投保人提供穩定嘅收入,而年金入息開始年齡一般同退休年齡掛勾。由於退休人士通常唔會有來自工作嘅固... 【請假去旅行,梗係去到盡!】 Happy New Year 2019 年又到喇,大家最關心都係今年點請假去旅行!不過次次去得三四日,張床都未瞓暖就要執行李,點夠玩呀? 所以今次特登幫大家...
Ad type other other other
Ad word count248 265 411

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Smart生活我有say - by Manulife”, the text type used is other to obtain the best advertising results. “Smart生活我有say - by Manulife” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Smart生活我有say - by Manulife” are:N/A,LEARN_MORE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Smart生活我有say - by Manulife” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Smart生活我有say - by Manulife” When Facebook ads are placed on Facebook, the ad schedules are 1 days,8 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Smart生活我有say - by Manulife”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.