Award-winning Case Study For Smart生活我有say - by Manulife By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Smart生活我有say - by Manulife”, or large enterprises, they have established a Facebook page for advertising and promotion. “Smart生活我有say - by Manulife” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Smart生活我有say - by Manulife” through the method of adspy!

Smart生活我有say - by Manulife Facebook ad Introduction by ad spy method

“Smart生活我有say - by Manulife” introduction:自己生活,自己話事!生活之中,夾雜大大小小的理財課題,懂得理財,自然識得享受至Smart生活。我哋同你分享用錢、儲錢、慳錢方法,更有不同範籌的生活點子,教你精明過每一天!

“Smart生活我有say - by Manulife” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Smart生活我有say - by Manulife” ads data to help “Smart生活我有say - by Manulife” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Smart生活我有say - by Manulife”. In this report, we analyze in detail the best ad cases of “Smart生活我有say - by Manulife”.

Smart生活我有say - by Manulife Top3 Ads Case Study:

Advertisers Smart生活我有say - by Manulife Smart生活我有say - by Manulife Smart生活我有say - by Manulife
Ad title Smart生活我有say - by Manulife 留低問題 有專人回覆 Photos from Smart生活我有say - by Manulife's post
Ad text 【購買宏利自願醫保有多重優惠!】 宏利標準計劃同靈活計劃多方面保障你健康,除咗有扣稅優惠*,仲可享各項保費折扣!即刻睇睇~ *優惠受條款及細則約束,詳情請參閱宏利自願醫保網頁: https:/... 【乜嘢係年金計劃?】 一般嚟講,年金係特別為打算籌劃退休人士而設嘅產品,累積嘅儲蓄會喺一段時間內為投保人提供穩定嘅收入,而年金入息開始年齡一般同退休年齡掛勾。由於退休人士通常唔會有來自工作嘅固... 【請假去旅行,梗係去到盡!】 Happy New Year 2019 年又到喇,大家最關心都係今年點請假去旅行!不過次次去得三四日,張床都未瞓暖就要執行李,點夠玩呀? 所以今次特登幫大家...
Ad format Carousel Video Carousel
Categories other Community Community
Duration 1 days 8 days 1 days
Like 160 0 80

Smart生活我有say - by Manulife Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Smart生活我有say - by Manulife” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Smart生活我有say - by Manulife” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Smart生活我有say - by Manulife” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Smart生活我有say - by Manulife 留低問題 有專人回覆 Photos from Smart生活我有say - by Manulife's post
Ad text  【購買宏利自願醫保有多重優惠!】 宏利標準計劃同靈活計劃多方面保障你健康,除咗有扣稅優惠*,仲可享各項保費折扣!即刻睇睇~ *優惠受條款及細則約束,詳情請參閱宏利自願醫保網頁: https:/...  【乜嘢係年金計劃?】 一般嚟講,年金係特別為打算籌劃退休人士而設嘅產品,累積嘅儲蓄會喺一段時間內為投保人提供穩定嘅收入,而年金入息開始年齡一般同退休年齡掛勾。由於退休人士通常唔會有來自工作嘅固...  【請假去旅行,梗係去到盡!】 Happy New Year 2019 年又到喇,大家最關心都係今年點請假去旅行!不過次次去得三四日,張床都未瞓暖就要執行李,點夠玩呀? 所以今次特登幫大家...
Ad type  other  other  other
Ad word count 248  265  411

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Smart生活我有say - by Manulife”, the text type used is other to obtain the best ad performance. “Smart生活我有say - by Manulife” can use this copy style more. On the other hand, “Smart生活我有say - by Manulife” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Smart生活我有say - by Manulife” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Smart生活我有say - by Manulife” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Smart生活我有say - by Manulife” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Smart生活我有say - by Manulife” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Smart生活我有say - by Manulife” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Smart生活我有say - by Manulife”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Smart生活我有say - by Manulife” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Smart生活我有say - by Manulife” ad case study report

If you want to check the best ad case study of other advertisers related to “Smart生活我有say - by Manulife”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Smart生活我有say - by Manulife”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.