Award-winning Case Study For Small Business Saturday UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Small Business Saturday UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Small Business Saturday UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Small Business Saturday UK” through the method of adspy!

Small Business Saturday UK Facebook ad Introduction by ad spy method

“Small Business Saturday UK” introduction:Small Business Saturday - Small Business, Big Difference. To support, inspire and promote small business all year round.

“Small Business Saturday UK” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Small Business Saturday UK” ads data to help “Small Business Saturday UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Small Business Saturday UK”. In this report, we analyze in detail the best ad cases of “Small Business Saturday UK”.

Small Business Saturday UK Top3 Ads Case Study:

Advertisers Small Business Saturday UK Small Business Saturday UK Small Business Saturday UK
Ad title Timeline Photos Small Business Saturday UK Small Business Saturday
Ad text Reasons for shopping locally, #1: For every £100 spent in a small business, £68 is likely to stay... Small businesses are the heart and soul of communities! Take just a couple of minutes to answer ... Small Business Saturday (Dec 7th) is a day to celebrate the UK's 4.9m small businesses.
Ad format Image Image Image
Categories Cause Cause Cause
Duration 236 days 7 days 236 days
Like 1192 32 66

Small Business Saturday UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Small Business Saturday UK” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Small Business Saturday UK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Small Business Saturday UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Small Business Saturday UK Small Business Saturday
Ad text  Reasons for shopping locally, #1: For every £100 spent in a small business, £68 is likely to stay...  Small businesses are the heart and soul of communities! Take just a couple of minutes to answer ...  Small Business Saturday (Dec 7th) is a day to celebrate the UK's 4.9m small businesses.
Ad type  other  other  other
Ad word count 280  216  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Small Business Saturday UK”, the text type used is other to obtain the best ad performance. “Small Business Saturday UK” can use this copy style more. On the other hand, “Small Business Saturday UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Small Business Saturday UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Small Business Saturday UK” are:N/A,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Small Business Saturday UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Small Business Saturday UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Small Business Saturday UK” top 3 ads schedules are: 236 days,7 days, and 236 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Small Business Saturday UK”‘s top 1 ad duration is 236 days. Every advertisement has a life cycle.
“Small Business Saturday UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Small Business Saturday UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Small Business Saturday UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Small Business Saturday UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.