Award-winning Case Study For Slo Moe's By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Slo Moe's”, or large enterprises, they have established a Facebook page for advertising and promotion. “Slo Moe's” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Slo Moe's” through the method of adspy!

Slo Moe's Facebook ad Introduction by ad spy method

“Slo Moe's” introduction:Slo-Moe’s is all about low and slow – traditional, southern-style, wood-smoked BBQ.

“Slo Moe's” Facebook ads last run:2020-02-22 21:02:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Slo Moe's” ads data to help “Slo Moe's” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Slo Moe's”. In this report, we analyze in detail the best ad cases of “Slo Moe's”.

Slo Moe's Top3 Ads Case Study:

Advertisers Slo Moe's Slo Moe's Slo Moe's
Ad title Find out more about the new Slo Moe's Ready-To-Eat range Slo Moe's Slo Moe's
Ad text Introducing Slo Moe's Ready-To-Eat Meals! Gone are the days of aimlessly wandering the supermarke... Behold our Louisiana Pulled Pork Gumbo Ready Meal. Slo Moe’s melt-in-your-mouth, authentic Americ... Slow cooked to perfection, ready in minutes. Our smoking method breaks down the meat - infusing i...
Ad format Video Video Image
Categories Product/Service Product/Service Product/Service
Duration 1 days 1 days 20 days
Like 5 0 1

Slo Moe's Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Slo Moe's” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Slo Moe's” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Slo Moe's” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find out more about the new Slo Moe's Ready-To-Eat range Slo Moe's Slo Moe's
Ad text  Introducing Slo Moe's Ready-To-Eat Meals! Gone are the days of aimlessly wandering the supermarke...  Behold our Louisiana Pulled Pork Gumbo Ready Meal. Slo Moe’s melt-in-your-mouth, authentic Americ...  Slow cooked to perfection, ready in minutes. Our smoking method breaks down the meat - infusing i...
Ad type  other  other  other
Ad word count 287  635  232

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Slo Moe's”, the text type used is other to obtain the best ad performance. “Slo Moe's” can use this copy style more. On the other hand, “Slo Moe's” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Slo Moe's” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Slo Moe's” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Slo Moe's” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Slo Moe's” top 3 ads schedules are: 1 days,1 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Slo Moe's”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Slo Moe's” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Slo Moe's” ad case study report

If you want to check the best ad case study of other advertisers related to “Slo Moe's”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Slo Moe's”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.