Award-winning Case Study For SKYCITY Darwin By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SKYCITY Darwin”, or large enterprises, they have established a Facebook page for advertising and promotion. “SKYCITY Darwin” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SKYCITY Darwin” through the method of adspy!

SKYCITY Darwin Facebook ad Introduction by ad spy method

“SKYCITY Darwin” introduction:Welcome to SKYCITY Darwin Facebook page where we share with you the best things taking place at SKYCITY. We're here to chat with you from 9am - 5pm (ACST)

“SKYCITY Darwin” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SKYCITY Darwin” ads data to help “SKYCITY Darwin” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SKYCITY Darwin”. In this report, we analyze in detail the best ad cases of “SKYCITY Darwin”.

SKYCITY Darwin Top3 Ads Case Study:

Advertisers SKYCITY Darwin SKYCITY Darwin SKYCITY Darwin
Ad title Mindil Beach Resort Book Direct & Save 15% Off Book Direct And Save Up To 15% Off
Ad text  Last chance to secure your tickets to see Tex Perkins & Matt Walker LIVE this Thursday in Sandba... Stay in the heart of Darwin while enjoying tropical beachside gardens, infinity or lagoon pool & ... Stay in the heart of Darwin while enjoying tropical beachside gardens, infinity or lagoon pool & ...
Ad format Image Carousel Video
Categories Casino Casino Casino
Duration 1 days 1 days 1 days
Like 78 0 2

SKYCITY Darwin Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SKYCITY Darwin” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SKYCITY Darwin” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SKYCITY Darwin” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mindil Beach Resort Book Direct & Save 15% Off Book Direct And Save Up To 15% Off
Ad text   Last chance to secure your tickets to see Tex Perkins & Matt Walker LIVE this Thursday in Sandba...  Stay in the heart of Darwin while enjoying tropical beachside gardens, infinity or lagoon pool & ...  Stay in the heart of Darwin while enjoying tropical beachside gardens, infinity or lagoon pool & ...
Ad type  other  other  other
Ad word count 145  189  189

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SKYCITY Darwin”, the text type used is other to obtain the best ad performance. “SKYCITY Darwin” can use this copy style more. On the other hand, “SKYCITY Darwin” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SKYCITY Darwin” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SKYCITY Darwin” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SKYCITY Darwin” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SKYCITY Darwin” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SKYCITY Darwin” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SKYCITY Darwin”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SKYCITY Darwin” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SKYCITY Darwin” ad case study report

If you want to check the best ad case study of other advertisers related to “SKYCITY Darwin”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SKYCITY Darwin”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.