Award-winning Case Study For Sky100 - Hong Kong's Observation Deck By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sky100 - Hong Kong's Observation Deck”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sky100 - Hong Kong's Observation Deck” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sky100 - Hong Kong's Observation Deck” through the method of adspy!

Sky100 - Hong Kong's Observation Deck Facebook ad Introduction by ad spy method

“Sky100 - Hong Kong's Observation Deck” introduction:

“Sky100 - Hong Kong's Observation Deck” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sky100 - Hong Kong's Observation Deck” ads data to help “Sky100 - Hong Kong's Observation Deck” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sky100 - Hong Kong's Observation Deck”. In this report, we analyze in detail the best ad cases of “Sky100 - Hong Kong's Observation Deck”.

Sky100 - Hong Kong's Observation Deck Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sky100 - Hong Kong's Observation Deck Sky100 - Hong Kong's Observation Deck Sky100 - Hong Kong's Observation Deck
Ad title 「閃爍冬日在天際」賀年活動 2020 | 天際100香港觀景台 Cafe100 美饌體驗 | 天際100 推廣優惠 | 天際100 香港觀景台 Sky100 - Hong Kong's Observation Deck
Ad text 「港人專享好事成雙」門票買一送一優惠共迎新歲!於2020年1月16日至2月29日期間,港人於天際 100一樓票務大堂出示有效香港身份證並以港幣188元購買正價成人標準門票一張,即可免費獲贈多一張... 週末睡到自然醒,在一望無際的海景下品嚐由Café 100 by the Ritz-Carlton, Hong Kong推出的豐富weekend brunch,絕對是大滿足!美食包括多國風味的前菜... 農曆新年就快到 🧧🧧,當然要與家人食團年飯慶祝。正如中國傳統習俗,一家人齊齊整整相聚吃在一頓豐盛的晚餐,喻意全家團團圓圓,身體健康,平平安安。天際100再度聯同 The Ritz-Carlton...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories other Landmark & Historical Place other
Duration 12 days 298 days 1 days
Like 51 47 38

Sky100 - Hong Kong's Observation Deck Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sky100 - Hong Kong's Observation Deck” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sky100 - Hong Kong's Observation Deck” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sky100 - Hong Kong's Observation Deck” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 「閃爍冬日在天際」賀年活動 2020 | 天際100香港觀景台 Cafe100 美饌體驗 | 天際100 推廣優惠 | 天際100 香港觀景台 Sky100 - Hong Kong's Observation Deck
Ad text  「港人專享好事成雙」門票買一送一優惠共迎新歲!於2020年1月16日至2月29日期間,港人於天際 100一樓票務大堂出示有效香港身份證並以港幣188元購買正價成人標準門票一張,即可免費獲贈多一張...  週末睡到自然醒,在一望無際的海景下品嚐由Café 100 by the Ritz-Carlton, Hong Kong推出的豐富weekend brunch,絕對是大滿足!美食包括多國風味的前菜...  農曆新年就快到 🧧🧧,當然要與家人食團年飯慶祝。正如中國傳統習俗,一家人齊齊整整相聚吃在一頓豐盛的晚餐,喻意全家團團圓圓,身體健康,平平安安。天際100再度聯同 The Ritz-Carlton...
Ad type  other  other  other
Ad word count 199  782  947

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sky100 - Hong Kong's Observation Deck”, the text type used is other to obtain the best ad performance. “Sky100 - Hong Kong's Observation Deck” can use this copy style more. On the other hand, “Sky100 - Hong Kong's Observation Deck” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sky100 - Hong Kong's Observation Deck” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sky100 - Hong Kong's Observation Deck” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Sky100 - Hong Kong's Observation Deck” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sky100 - Hong Kong's Observation Deck” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sky100 - Hong Kong's Observation Deck” top 3 ads schedules are: 12 days,298 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sky100 - Hong Kong's Observation Deck”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Sky100 - Hong Kong's Observation Deck” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sky100 - Hong Kong's Observation Deck” ad case study report

If you want to check the best ad case study of other advertisers related to “Sky100 - Hong Kong's Observation Deck”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sky100 - Hong Kong's Observation Deck”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.