Award-winning Case Study For Skulls and Things By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Skulls and Things”, or large enterprises, they have established a Facebook page for advertising and promotion. “Skulls and Things” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Skulls and Things” through the method of adspy!

Skulls and Things Facebook ad Introduction by ad spy method

“Skulls and Things” introduction:Love skulls, love steampunks, or just anything more unique? You have come to the right place where beauty, coolness and skulls come together. Enjoy!

“Skulls and Things” Facebook ads last run:2020-02-17 06:24:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Skulls and Things” ads data to help “Skulls and Things” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Skulls and Things”. In this report, we analyze in detail the best ad cases of “Skulls and Things”.

Skulls and Things Top3 Ads Case Study:

Advertisers Skulls and Things Skulls and Things Skulls and Things
Ad title ⭐⭐⭐⭐⭐Naughty Too™ Denims Naughty Too™ Distressed Skull Jean Cheeky Cheeky Skull™ Shorts
Ad text We See You Haven't Completed Your Order! Time Is Running Out To Get Our Popular Naughty Too™ Deni... Our Best Seller, The Naughty Too™ Distressed Skull Jean Is Back In Stock And Selling Fast We Ar... Who Doesn't Love A Nice Walk On A Warm, Sunny Day? ☀️ Our Cheeky Cheeky Skull™ Shorts Are Design...
Ad format Video Carousel Video
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 1 days 8 days 1 days
Like 0 2 63

Skulls and Things Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Skulls and Things” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Skulls and Things” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Skulls and Things” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ⭐⭐⭐⭐⭐Naughty Too™ Denims Naughty Too™ Distressed Skull Jean Cheeky Cheeky Skull™ Shorts
Ad text  We See You Haven't Completed Your Order! Time Is Running Out To Get Our Popular Naughty Too™ Deni...  Our Best Seller, The Naughty Too™ Distressed Skull Jean Is Back In Stock And Selling Fast We Ar...  Who Doesn't Love A Nice Walk On A Warm, Sunny Day? ☀️ Our Cheeky Cheeky Skull™ Shorts Are Design...
Ad type  other  other  other
Ad word count 246  481  458

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Skulls and Things”, the text type used is other to obtain the best ad performance. “Skulls and Things” can use this copy style more. On the other hand, “Skulls and Things” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Skulls and Things” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Skulls and Things” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Skulls and Things” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Skulls and Things” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Skulls and Things” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Skulls and Things”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Skulls and Things” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Skulls and Things” ad case study report

If you want to check the best ad case study of other advertisers related to “Skulls and Things”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Skulls and Things”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.