Award-winning Case Study For Skin Town By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Skin Town”, or large enterprises, they have established a Facebook page for advertising and promotion. “Skin Town” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Skin Town” through the method of adspy!

Skin Town Facebook ad Introduction by ad spy method

“Skin Town” introduction:One Stop Korea Beauty Salon : IOI Boulevard Puchong / Solaris Mont Kiara / SS2 PJ / Sunway Velocity / Sunway Pyramid / Mid Valley

“Skin Town” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Skin Town” ads data to help “Skin Town” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Skin Town”. In this report, we analyze in detail the best ad cases of “Skin Town”.

Skin Town Top3 Ads Case Study:

 1st2nd3rd
Advertisers Skin Town Skin Town Skin Town
Ad title SKIN TOWN : K-Semi Permanent Make Up < Eyebrow Embroidery > 2次韩式脸部护理只需RM88* 2次韩式脸部护理只需RM88*
Ad text 30% OFF now! 韩式定妆眉6D粉眉 >> 像眉粉扫过淡淡的感觉,雾的效果*不变色,不晕色,不痛不肿,立即可以洗脸*。将久底色完美盖过。❤️Korea latest Mist 6D e... For First 50 Customers Only 2 sessions of Facial Trial (Golden Therapy and Face Shower Facial) 韩... For First 50 Customers Only 2 sessions of Facial Trial (Golden Therapy and Face Shower Facial) ...
CTA type MESSAGE_PAGE SIGN_UP SIGN_UP
Ad format Video Video Video
Categories Beauty Salon Beauty Salon Beauty Salon
Duration 280 days 1 days 1 days
Like 449 0 11

Skin Town Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Skin Town” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Skin Town” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Skin Town” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SKIN TOWN : K-Semi Permanent Make Up < Eyebrow Embroidery > 2次韩式脸部护理只需RM88* 2次韩式脸部护理只需RM88*
Ad text  30% OFF now! 韩式定妆眉6D粉眉 >> 像眉粉扫过淡淡的感觉,雾的效果*不变色,不晕色,不痛不肿,立即可以洗脸*。将久底色完美盖过。❤️Korea latest Mist 6D e...  For First 50 Customers Only 2 sessions of Facial Trial (Golden Therapy and Face Shower Facial) 韩...  For First 50 Customers Only 2 sessions of Facial Trial (Golden Therapy and Face Shower Facial) ...
Ad type  other  other  other
Ad word count 412  693  695

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Skin Town”, the text type used is other to obtain the best ad performance. “Skin Town” can use this copy style more. On the other hand, “Skin Town” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Skin Town” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Skin Town” are:MESSAGE_PAGE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Skin Town” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Skin Town” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Skin Town” top 3 ads schedules are: 280 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Skin Town”‘s top 1 ad duration is 280 days. Every advertisement has a life cycle.
“Skin Town” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Skin Town” ad case study report

If you want to check the best ad case study of other advertisers related to “Skin Town”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Skin Town”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.