Award-winning Case Study For Ski The East By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ski The East”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ski The East” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ski The East” through the method of adspy!

Ski The East Facebook ad Introduction by ad spy method

“Ski The East” introduction:Refined gear, cinema and inside scoops on behalf of eastern skiing. Get goods @ and radical retailers. Cinematic fun w/ Meathead Films.

“Ski The East” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ski The East” ads data to help “Ski The East” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ski The East”. In this report, we analyze in detail the best ad cases of “Ski The East”.

Ski The East Top3 Ads Case Study:

Advertisers Ski The East Ski The East Ski The East
Ad title Moms Who Shred Sale Skier Drops HUUUUGE East Coast Cliff Ski The East
Ad text Our women's gear is almost gone 50% OFF for Mother's Day: Is this the biggest cliff ever dropped on the East Coast? “The East Coast sucks.” That’s what everyone told us. Good thing we never listened. When my coll...
Ad format Video Video Image
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 1 days 175 days 22 days
Like 23 398 1132

Ski The East Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ski The East” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ski The East” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ski The East” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Moms Who Shred Sale Skier Drops HUUUUGE East Coast Cliff Ski The East
Ad text  Our women's gear is almost gone 50% OFF for Mother's Day:  Is this the biggest cliff ever dropped on the East Coast?  “The East Coast sucks.” That’s what everyone told us. Good thing we never listened. When my coll...
Ad type  other  other  other
Ad word count 99  85  1962

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ski The East”, the text type used is other to obtain the best ad performance. “Ski The East” can use this copy style more. On the other hand, “Ski The East” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ski The East” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ski The East” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Ski The East” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ski The East” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ski The East” top 3 ads schedules are: 1 days,175 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ski The East”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ski The East” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ski The East” ad case study report

If you want to check the best ad case study of other advertisers related to “Ski The East”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ski The East”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.