Award-winning Case Study For Ski Express By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ski Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ski Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ski Express” through the method of adspy!

Ski Express Facebook ad Introduction by ad spy method

“Ski Express” introduction:Bringing you the best travel deals to the snow....

“Ski Express” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ski Express” ads data to help “Ski Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ski Express”. In this report, we analyze in detail the best ad cases of “Ski Express”.

Ski Express Top3 Ads Case Study:

Advertisers Ski Express Ski Express Ski Express
Ad title Come Ski New Zealand in 2019! Ski Express Ski Express
Ad text Helping you plan a hassle free and enjoyable New Zealand ski holiday! Ski New Zealand in 2019 with these great deals! ❄️⛷️ Ski New Zealand in 2019 with these great deals! ⛷️
Ad format Video Carousel Carousel
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 1 days
Like 2 0 1

Ski Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ski Express” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ski Express” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ski Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Come Ski New Zealand in 2019! Ski Express Ski Express
Ad text  Helping you plan a hassle free and enjoyable New Zealand ski holiday!  Ski New Zealand in 2019 with these great deals! ❄️⛷️  Ski New Zealand in 2019 with these great deals! ⛷️
Ad type  other  other  other
Ad word count 69  52  50

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ski Express”, the text type used is other to obtain the best ad performance. “Ski Express” can use this copy style more. On the other hand, “Ski Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ski Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ski Express” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Ski Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ski Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ski Express” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ski Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ski Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ski Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Ski Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ski Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.