Award-winning Case Study For Skellefteå Kraft By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Skellefteå Kraft”, or large enterprises, they have established a Facebook page for advertising and promotion. “Skellefteå Kraft” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Skellefteå Kraft” through the method of adspy!

Skellefteå Kraft Facebook ad Introduction by ad spy method

“Skellefteå Kraft” introduction:Hos Skellefteå Kraft får du alltid el från förnybara energikällor. Det ligger i vår natur att vi lyssnar innan vi pratar. Kanske är det anledningen till att vi fått utmärkelsen energibranschens bästa kundservice flera år i rad av ServiceScore.

“Skellefteå Kraft” Facebook ads last run:2020-02-12 07:09:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Skellefteå Kraft” ads data to help “Skellefteå Kraft” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Skellefteå Kraft”. In this report, we analyze in detail the best ad cases of “Skellefteå Kraft”.

Skellefteå Kraft Top3 Ads Case Study:

Advertisers Skellefteå Kraft Skellefteå Kraft Skellefteå Kraft
Ad title Skellefteå Kraft Skellefteå Kraft Återvinn din julgran
Ad text   Barrar det? Vi hämtar din julgran, få sms när det är dags
Ad format Video Video Image
Categories Workplace & Office Workplace & Office Workplace & Office
Duration 6 days 24 days 8 days
Like 0 2 25

Skellefteå Kraft Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Skellefteå Kraft” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Skellefteå Kraft” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Skellefteå Kraft” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Skellefteå Kraft Skellefteå Kraft Återvinn din julgran
Ad text      Barrar det? Vi hämtar din julgran, få sms när det är dags
Ad type  other  other  other
Ad word count 0  0  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Skellefteå Kraft”, the text type used is other to obtain the best ad performance. “Skellefteå Kraft” can use this copy style more. On the other hand, “Skellefteå Kraft” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Skellefteå Kraft” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Skellefteå Kraft” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Skellefteå Kraft” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Skellefteå Kraft” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Skellefteå Kraft” top 3 ads schedules are: 6 days,24 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Skellefteå Kraft”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Skellefteå Kraft” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Skellefteå Kraft” ad case study report

If you want to check the best ad case study of other advertisers related to “Skellefteå Kraft”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Skellefteå Kraft”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.