Award-winning Case Study For Six Seconds By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Six Seconds”, or large enterprises, they have established a Facebook page for advertising and promotion. “Six Seconds” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Six Seconds” through the method of adspy!

Six Seconds Facebook ad Introduction by ad spy method

“Six Seconds” introduction:We're working toward a billion people practicing emotional intelligence. Join us! http://www.6seconds.org

“Six Seconds” Facebook ads last run:2020-02-20 23:10:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Six Seconds” ads data to help “Six Seconds” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Six Seconds”. In this report, we analyze in detail the best ad cases of “Six Seconds”.

Six Seconds Top3 Ads Case Study:

 1st2nd3rd
Advertisers Six Seconds Six Seconds Six Seconds
Ad title Intro to EQ: London EQ Certification- How To? EQ Certification- How To?
Ad text Curious about emotional intelligence + how it can be applied in the workplace? Join us in London ... Strengthen your organization culture. Get certified to teach + test emotional intelligence with w... Strengthen your organization culture. Get certified to teach + test emotional intelligence with w...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 28 days 13 days 22 days
Like 6 2 0

Six Seconds Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Six Seconds” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Six Seconds” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Six Seconds” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Intro to EQ: London EQ Certification- How To? EQ Certification- How To?
Ad text  Curious about emotional intelligence + how it can be applied in the workplace? Join us in London ...  Strengthen your organization culture. Get certified to teach + test emotional intelligence with w...  Strengthen your organization culture. Get certified to teach + test emotional intelligence with w...
Ad type  other  other  other
Ad word count 440  204  204

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Six Seconds”, the text type used is other to obtain the best ad performance. “Six Seconds” can use this copy style more. On the other hand, “Six Seconds” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Six Seconds” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Six Seconds” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Six Seconds” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Six Seconds” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Six Seconds” top 3 ads schedules are: 28 days,13 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Six Seconds”‘s top 1 ad duration is 28 days. Every advertisement has a life cycle.
“Six Seconds” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Six Seconds” ad case study report

If you want to check the best ad case study of other advertisers related to “Six Seconds”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Six Seconds”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.