Award-winning Case Study For Sippo by The Asahi Shimbun By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sippo by The Asahi Shimbun”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sippo by The Asahi Shimbun” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sippo by The Asahi Shimbun” through the method of adspy!

Sippo by The Asahi Shimbun Facebook ad Introduction by ad spy method

“Sippo by The Asahi Shimbun” introduction:朝日新聞社が運営するペット情報のウェブメディア「sippo」。 犬や猫を始めとするペット全般に関する健康・医療・しつけ・社会問題・ライフスタイルのニュース、情報を発信します。

“Sippo by The Asahi Shimbun” Facebook ads last run:2020-02-21 11:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sippo by The Asahi Shimbun” ads data to help “Sippo by The Asahi Shimbun” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sippo by The Asahi Shimbun”. In this report, we analyze in detail the best ad cases of “Sippo by The Asahi Shimbun”.

Sippo by The Asahi Shimbun Top3 Ads Case Study:

Advertisers Sippo by The Asahi Shimbun Sippo by The Asahi Shimbun Sippo by The Asahi Shimbun
Ad title Sippo By The Asahi Sippo By The Asahi Sippo by The Asahi Shimbun
Ad text 可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは? 可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは? ▼いますぐフォロー▼ 可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは?
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 58 days 16 days 22 days
Like 9 55 34

Sippo by The Asahi Shimbun Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sippo by The Asahi Shimbun” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sippo by The Asahi Shimbun” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sippo by The Asahi Shimbun” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sippo By The Asahi Sippo By The Asahi Sippo by The Asahi Shimbun
Ad text  可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは?  可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは? ▼いますぐフォロー▼  可愛らしいわが家の犬や猫と幸せな生活を長く続けるために必要なことは?
Ad type  other  other  other
Ad word count 34  46  34

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sippo by The Asahi Shimbun”, the text type used is other to obtain the best ad performance. “Sippo by The Asahi Shimbun” can use this copy style more. On the other hand, “Sippo by The Asahi Shimbun” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sippo by The Asahi Shimbun” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sippo by The Asahi Shimbun” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Sippo by The Asahi Shimbun” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sippo by The Asahi Shimbun” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sippo by The Asahi Shimbun” top 3 ads schedules are: 58 days,16 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sippo by The Asahi Shimbun”‘s top 1 ad duration is 58 days. Every advertisement has a life cycle.
“Sippo by The Asahi Shimbun” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sippo by The Asahi Shimbun” ad case study report

If you want to check the best ad case study of other advertisers related to “Sippo by The Asahi Shimbun”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sippo by The Asahi Shimbun”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.