Award-winning Case Study For SIP Scootershop By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SIP Scootershop”, or large enterprises, they have established a Facebook page for advertising and promotion. “SIP Scootershop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SIP Scootershop” through the method of adspy!

SIP Scootershop Facebook ad Introduction by ad spy method

“SIP Scootershop” introduction:SIP TV on youtube: http://www.youtube.com/user/scootershop Website: http://www.sip-scootershop.com

“SIP Scootershop” Facebook ads last run:2020-02-17 09:36:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SIP Scootershop” ads data to help “SIP Scootershop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SIP Scootershop”. In this report, we analyze in detail the best ad cases of “SIP Scootershop”.

SIP Scootershop Top3 Ads Case Study:

 1st2nd3rd
Advertisers SIP Scootershop SIP Scootershop SIP Scootershop
Ad title SIP Open Day 2019 - 25 Years SIP Scootershop SIP Scooter Shop SIP Scooter Shop
Ad text SIP Open Day 2019: 25 Jahre 1994-2019 Holzofen-Pizza, Bier vom Fass, Gebrauchtrollermarkt Mailorder for accessories and tuning for Vespa, Lambretta, Scooter of all brands. Mailorder for accessories and tuning for Vespa, Lambretta, Scooter of all brands.
CTA type EVENT_RSVP SHOP_NOW SHOP_NOW
Ad format Video Image Image
Categories Retail Company Retail Company Retail Company
Duration 11 days 163 days 163 days
Like 22 649 1264

SIP Scootershop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SIP Scootershop” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SIP Scootershop” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SIP Scootershop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SIP Open Day 2019 - 25 Years SIP Scootershop SIP Scooter Shop SIP Scooter Shop
Ad text  SIP Open Day 2019: 25 Jahre 1994-2019 Holzofen-Pizza, Bier vom Fass, Gebrauchtrollermarkt  Mailorder for accessories and tuning for Vespa, Lambretta, Scooter of all brands.  Mailorder for accessories and tuning for Vespa, Lambretta, Scooter of all brands.
Ad type  other  other  other
Ad word count 89  81  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SIP Scootershop”, the text type used is other to obtain the best ad performance. “SIP Scootershop” can use this copy style more. On the other hand, “SIP Scootershop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SIP Scootershop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SIP Scootershop” are:EVENT_RSVP,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “SIP Scootershop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SIP Scootershop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SIP Scootershop” top 3 ads schedules are: 11 days,163 days, and 163 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SIP Scootershop”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“SIP Scootershop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SIP Scootershop” ad case study report

If you want to check the best ad case study of other advertisers related to “SIP Scootershop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SIP Scootershop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.