Award-winning Case Study For Singles50 New Zealand By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Singles50 New Zealand”, or large enterprises, they have established a Facebook page for advertising and promotion. “Singles50 New Zealand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Singles50 New Zealand” through the method of adspy!

Singles50 New Zealand Facebook ad Introduction by ad spy method

“Singles50 New Zealand” introduction:The exclusive dating site for singles in their prime >>> www.singles50.co.nz/facebook

“Singles50 New Zealand” Facebook ads last run:2020-02-17 09:04:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Singles50 New Zealand” ads data to help “Singles50 New Zealand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Singles50 New Zealand”. In this report, we analyze in detail the best ad cases of “Singles50 New Zealand”.

Singles50 New Zealand Top3 Ads Case Study:

 1st2nd3rd
Advertisers Singles50 New Zealand Singles50 New Zealand Singles50 New Zealand
Ad title Find the one who's right for you Are you looking for that special person? Find the one who's right for you
Ad text Like a good wine dating gets better with age. Live life to the lees! Meet Female Mature Singles - make a fresh start! Sign up now for free. Age is no barrier to finding happiness, excitement and companionship.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 2 2 6

Singles50 New Zealand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Singles50 New Zealand” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Singles50 New Zealand” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Singles50 New Zealand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find the one who's right for you Are you looking for that special person? Find the one who's right for you
Ad text  Like a good wine dating gets better with age. Live life to the lees!  Meet Female Mature Singles - make a fresh start! Sign up now for free.  Age is no barrier to finding happiness, excitement and companionship.
Ad type  other  other  other
Ad word count 68  70  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Singles50 New Zealand”, the text type used is other to obtain the best ad performance. “Singles50 New Zealand” can use this copy style more. On the other hand, “Singles50 New Zealand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Singles50 New Zealand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Singles50 New Zealand” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Singles50 New Zealand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Singles50 New Zealand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Singles50 New Zealand” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Singles50 New Zealand”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Singles50 New Zealand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Singles50 New Zealand” ad case study report

If you want to check the best ad case study of other advertisers related to “Singles50 New Zealand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Singles50 New Zealand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.