Award-winning Case Study For Singapore River By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Singapore River”, or large enterprises, they have established a Facebook page for advertising and promotion. “Singapore River” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Singapore River” through the method of adspy!

Singapore River Facebook ad Introduction by ad spy method

“Singapore River” introduction:Singapore River is the heartbeat of the country where much of Singapore's heritage stems from. It connects the three iconic quays - Boat Quay, Clarke Quay and Robertson Quay - which offer a wealth of activities and dining options.

“Singapore River” Facebook ads last run:2020-02-21 16:14:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Singapore River” ads data to help “Singapore River” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Singapore River”. In this report, we analyze in detail the best ad cases of “Singapore River”.

Singapore River Top3 Ads Case Study:

 1st2nd3rd
Advertisers Singapore River Singapore River Singapore River
Ad title Insider TV: A Couple's Guide to the Singapore River 4 Awesome Things to do along the Singapore River - Insider TV Insider TV - SR Signatures Part 3
Ad text Looking for a memorable night out this Valentine’s Day? Whether you’re planning to share a cosy m... Planning to do more and enjoy yourselves as much as you can this year? Whatever your interests, w... It's our final video on the must-try choices from our SR Signatures list! Check out what makes th...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories River River River
Duration 15 days 11 days 3 days
Like 3 7 59

Singapore River Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Singapore River” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Singapore River” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Singapore River” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Insider TV: A Couple's Guide to the Singapore River 4 Awesome Things to do along the Singapore River - Insider TV Insider TV - SR Signatures Part 3
Ad text  Looking for a memorable night out this Valentine’s Day? Whether you’re planning to share a cosy m...  Planning to do more and enjoy yourselves as much as you can this year? Whatever your interests, w...  It's our final video on the must-try choices from our SR Signatures list! Check out what makes th...
Ad type  other  other  other
Ad word count 582  608  441

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Singapore River”, the text type used is other to obtain the best ad performance. “Singapore River” can use this copy style more. On the other hand, “Singapore River” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Singapore River” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Singapore River” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Singapore River” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Singapore River” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Singapore River” top 3 ads schedules are: 15 days,11 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Singapore River”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Singapore River” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Singapore River” ad case study report

If you want to check the best ad case study of other advertisers related to “Singapore River”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Singapore River”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.