Award-winning Case Study For Simply Orthodontics By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Simply Orthodontics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Simply Orthodontics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Simply Orthodontics” through the method of adspy!

Simply Orthodontics Facebook ad Introduction by ad spy method

“Simply Orthodontics” introduction:Orthodontics for Everyone! Sydenham & Horsham

“Simply Orthodontics” Facebook ads last run:2020-02-17 07:00:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Simply Orthodontics” ads data to help “Simply Orthodontics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Simply Orthodontics”. In this report, we analyze in detail the best ad cases of “Simply Orthodontics”.

Simply Orthodontics Top3 Ads Case Study:

 1st2nd3rd
Advertisers Simply Orthodontics Simply Orthodontics Simply Orthodontics
Ad title Meet Dr Jason Yap - Orthodontist Download Your FREE Guide Today! Meet Dr Jonathan Skilton - Principal Orthodontist
Ad text Looking for an experienced orthodontist in Melbourne? It's just as important to take your kids the orthodontist as it is the dentist - no referral need... Looking for an experienced orthodontist in Melbourne?
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Dentist & Dental Office Dentist & Dental Office Dentist & Dental Office
Duration 282 days 282 days 282 days
Like 50 9 51

Simply Orthodontics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Simply Orthodontics” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Simply Orthodontics” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Simply Orthodontics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Meet Dr Jason Yap - Orthodontist Download Your FREE Guide Today! Meet Dr Jonathan Skilton - Principal Orthodontist
Ad text  Looking for an experienced orthodontist in Melbourne?  It's just as important to take your kids the orthodontist as it is the dentist - no referral need...  Looking for an experienced orthodontist in Melbourne?
Ad type  other  other  other
Ad word count 53  130  53

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Simply Orthodontics”, the text type used is other to obtain the best ad performance. “Simply Orthodontics” can use this copy style more. On the other hand, “Simply Orthodontics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Simply Orthodontics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Simply Orthodontics” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Simply Orthodontics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Simply Orthodontics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Simply Orthodontics” top 3 ads schedules are: 282 days,282 days, and 282 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Simply Orthodontics”‘s top 1 ad duration is 282 days. Every advertisement has a life cycle.
“Simply Orthodontics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Simply Orthodontics” ad case study report

If you want to check the best ad case study of other advertisers related to “Simply Orthodontics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Simply Orthodontics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.