Award-winning Case Study For Simon Fraser University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Simon Fraser University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Simon Fraser University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Simon Fraser University” through the method of adspy!

Simon Fraser University Facebook ad Introduction by ad spy method

“Simon Fraser University” introduction:Simon Fraser University - Engaging the World - We have the grads with the ability, optimism and research to shape a future that fits the planet and embraces all peoples. Visit us at

“Simon Fraser University” Facebook ads last run:2020-01-24 18:25:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Simon Fraser University” ads data to help “Simon Fraser University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Simon Fraser University”. In this report, we analyze in detail the best ad cases of “Simon Fraser University”.

Simon Fraser University Top3 Ads Case Study:

Advertisers Simon Fraser University Simon Fraser University Simon Fraser University
Ad title Simon Fraser University Photos from Simon Fraser University's post Simon Fraser University
Ad text Megan Andrews is a dance artist who helps executives learn how they move. Andrews is one of SFU’s... SFU was victorious at the National Football League’s inaugural Big Data Bowl competition, creatin... Students in Kathleen Fitzpatrick’s SFU Science genomics course analyzed their own dogs' DNA to le...
Ad format Video Carousel Video
Categories College & University College & University College & University
Duration 1 days 3 days 3 days
Like 10 108 40

Simon Fraser University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Simon Fraser University” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Simon Fraser University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Simon Fraser University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Simon Fraser University Photos from Simon Fraser University's post Simon Fraser University
Ad text  Megan Andrews is a dance artist who helps executives learn how they move. Andrews is one of SFU’s...  SFU was victorious at the National Football League’s inaugural Big Data Bowl competition, creatin...  Students in Kathleen Fitzpatrick’s SFU Science genomics course analyzed their own dogs' DNA to le...
Ad type  other  other  other
Ad word count 265  964  253

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Simon Fraser University”, the text type used is other to obtain the best ad performance. “Simon Fraser University” can use this copy style more. On the other hand, “Simon Fraser University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Simon Fraser University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Simon Fraser University” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Simon Fraser University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Simon Fraser University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Simon Fraser University” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Simon Fraser University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Simon Fraser University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Simon Fraser University” ad case study report

If you want to check the best ad case study of other advertisers related to “Simon Fraser University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Simon Fraser University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.