Award-winning Case Study For Sight MD By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sight MD”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sight MD” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sight MD” through the method of adspy!

Sight MD Facebook ad Introduction by ad spy method

“Sight MD” introduction:SightMD is a full-service, comprehensive ophthalmology practice, specializing in cataracts, LASIK/laser vision correction, cornea and external disease, glaucoma, retinal care, neuro-ophthalmology, pediatrics, ophthalmic plastic surgery, and audiology.

“Sight MD” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sight MD” ads data to help “Sight MD” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sight MD”. In this report, we analyze in detail the best ad cases of “Sight MD”.

Sight MD Top3 Ads Case Study:

Advertisers Sight MD Sight MD Sight MD
Ad title Sight MD LIVE LASIK Open House with Dr. Knoll! Sight MD
Ad text SightMD has partnered with Spencer Dinwiddie and Dinwiddie Family Foundation (DFF) in an effort t... Join us for our LIVE LASIK Open House with Dr. Knoll! RSVP today by calling 855-650-7100, email ... Join us for our LIVE LASIK Open House with Dr. Knoll! RSVP today by calling 855-650-7100, email N...
Ad format Image Image Image
Categories Ophthalmologist Ophthalmologist Ophthalmologist
Duration 71 days 14 days 10 days
Like 4 9 5

Sight MD Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sight MD” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sight MD” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sight MD” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sight MD LIVE LASIK Open House with Dr. Knoll! Sight MD
Ad text  SightMD has partnered with Spencer Dinwiddie and Dinwiddie Family Foundation (DFF) in an effort t...  Join us for our LIVE LASIK Open House with Dr. Knoll! RSVP today by calling 855-650-7100, email ...  Join us for our LIVE LASIK Open House with Dr. Knoll! RSVP today by calling 855-650-7100, email N...
Ad type  other  other  other
Ad word count 431  299  209

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sight MD”, the text type used is other to obtain the best ad performance. “Sight MD” can use this copy style more. On the other hand, “Sight MD” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sight MD” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sight MD” are:N/A,EVENT_RSVP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sight MD” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sight MD” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sight MD” top 3 ads schedules are: 71 days,14 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sight MD”‘s top 1 ad duration is 71 days. Every advertisement has a life cycle.
“Sight MD” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sight MD” ad case study report

If you want to check the best ad case study of other advertisers related to “Sight MD”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sight MD”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.