Award-winning Case Study For Sierra Trading Post By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sierra Trading Post”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sierra Trading Post” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sierra Trading Post” through the method of adspy!

Sierra Trading Post Facebook ad Introduction by ad spy method

“Sierra Trading Post” introduction:Apparel. Footwear. Gear. Savings.

“Sierra Trading Post” Facebook ads last run:2020-02-21 02:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sierra Trading Post” ads data to help “Sierra Trading Post” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sierra Trading Post”. In this report, we analyze in detail the best ad cases of “Sierra Trading Post”.

Sierra Trading Post Top3 Ads Case Study:

Advertisers Sierra Trading Post Sierra Trading Post Sierra Trading Post
Ad title Now Open Near You Now Open Near You Sierra Trading Post
Ad text Come explore your new store, now open at Woodfield Village Green in Schaumburg. Come explore your new store, now open at Riverview Plaza in Frederick. Sierra Trading Post
Ad format Video Video Image
Categories other Clothing Store Clothing Store
Duration 1 days 1 days 1 days
Like 20 54 0

Sierra Trading Post Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sierra Trading Post” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sierra Trading Post” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sierra Trading Post” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Now Open Near You Now Open Near You Sierra Trading Post
Ad text  Come explore your new store, now open at Woodfield Village Green in Schaumburg.  Come explore your new store, now open at Riverview Plaza in Frederick.  Sierra Trading Post
Ad type  other  other  other
Ad word count 79  70  19

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sierra Trading Post”, the text type used is other to obtain the best ad performance. “Sierra Trading Post” can use this copy style more. On the other hand, “Sierra Trading Post” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sierra Trading Post” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sierra Trading Post” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sierra Trading Post” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sierra Trading Post” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sierra Trading Post” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sierra Trading Post”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sierra Trading Post” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sierra Trading Post” ad case study report

If you want to check the best ad case study of other advertisers related to “Sierra Trading Post”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sierra Trading Post”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.