Award-winning Case Study For Shoe Connection By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Shoe Connection”, or large enterprises, they have established a Facebook page for advertising and promotion. “Shoe Connection” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Shoe Connection” through the method of adspy!

Shoe Connection Facebook ad Introduction by ad spy method

“Shoe Connection” introduction:This is your space to talk about all things shoes. We love shoes and we know you do too! Email us at or call 0800 769 258

“Shoe Connection” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Shoe Connection” ads data to help “Shoe Connection” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Shoe Connection”. In this report, we analyze in detail the best ad cases of “Shoe Connection”.

Shoe Connection Top3 Ads Case Study:

Advertisers Shoe Connection Shoe Connection Shoe Connection
Ad title Wear Now, Pay Later with Laybuy THE DESTINATION FOR SHOES Sign Up & Save
Ad text Laybuy is now available in-store and online at Shoe Connection! Get your purchase now and pay in ... With the hottest new trends, stand-out shoes and leading fashion brands for women’s and men’s sho... Sign up to receive emails and get 10% off your first order*. Be the first to know about the lates...
Ad format Image Video Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 72 days 278 days 278 days
Like 33 6 81

Shoe Connection Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Shoe Connection” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Shoe Connection” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Shoe Connection” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wear Now, Pay Later with Laybuy THE DESTINATION FOR SHOES Sign Up & Save
Ad text  Laybuy is now available in-store and online at Shoe Connection! Get your purchase now and pay in ...  With the hottest new trends, stand-out shoes and leading fashion brands for women’s and men’s sho...  Sign up to receive emails and get 10% off your first order*. Be the first to know about the lates...
Ad type  other  other  other
Ad word count 146  185  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Shoe Connection”, the text type used is other to obtain the best ad performance. “Shoe Connection” can use this copy style more. On the other hand, “Shoe Connection” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Shoe Connection” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Shoe Connection” are:SHOP_NOW,SHOP_NOW,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Shoe Connection” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Shoe Connection” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Shoe Connection” top 3 ads schedules are: 72 days,278 days, and 278 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Shoe Connection”‘s top 1 ad duration is 72 days. Every advertisement has a life cycle.
“Shoe Connection” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Shoe Connection” ad case study report

If you want to check the best ad case study of other advertisers related to “Shoe Connection”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Shoe Connection”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.