Award-winning Case Study For Sheet Music Direct By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sheet Music Direct”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sheet Music Direct” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sheet Music Direct” through the method of adspy!

Sheet Music Direct Facebook ad Introduction by ad spy method

“Sheet Music Direct” introduction:Your home for premium sheet music

“Sheet Music Direct” Facebook ads last run:2020-01-24 21:01:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sheet Music Direct” ads data to help “Sheet Music Direct” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sheet Music Direct”. In this report, we analyze in detail the best ad cases of “Sheet Music Direct”.

Sheet Music Direct Top3 Ads Case Study:

Advertisers Sheet Music Direct Sheet Music Direct Sheet Music Direct
Ad title Downloadable Choral Music Sheet Music Subscription Sheet Music Subscription
Ad text Explore the world's best selection of digital choral sheet music, powered by Hal Leonard. Unlimited sheet music streaming on any device, plus 50% off prints. Try it free, cancel anytime. Unlimited sheet music streaming on any device, plus 50% off prints. Try it free, cancel anytime.
Ad format Image Image Image
Categories Publisher Publisher Publisher
Duration 217 days 55 days 85 days
Like 4 0 0

Sheet Music Direct Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sheet Music Direct” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sheet Music Direct” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sheet Music Direct” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Downloadable Choral Music Sheet Music Subscription Sheet Music Subscription
Ad text  Explore the world's best selection of digital choral sheet music, powered by Hal Leonard.  Unlimited sheet music streaming on any device, plus 50% off prints. Try it free, cancel anytime.  Unlimited sheet music streaming on any device, plus 50% off prints. Try it free, cancel anytime.
Ad type  other  other  other
Ad word count 89  96  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sheet Music Direct”, the text type used is other to obtain the best ad performance. “Sheet Music Direct” can use this copy style more. On the other hand, “Sheet Music Direct” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sheet Music Direct” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sheet Music Direct” are:SHOP_NOW,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Sheet Music Direct” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sheet Music Direct” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sheet Music Direct” top 3 ads schedules are: 217 days,55 days, and 85 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sheet Music Direct”‘s top 1 ad duration is 217 days. Every advertisement has a life cycle.
“Sheet Music Direct” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sheet Music Direct” ad case study report

If you want to check the best ad case study of other advertisers related to “Sheet Music Direct”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sheet Music Direct”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.