Award-winning Case Study For Shaw Festival By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Shaw Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Shaw Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Shaw Festival” through the method of adspy!

Shaw Festival Facebook ad Introduction by ad spy method

“Shaw Festival” introduction:Inspired by the spirit of George Bernard Shaw, we create unforgettable theatrical encounters. The Shaw Festival, home to Two-Way Theatre, is a place where people who are curious about the world gather to share the unique experience of live theatre.

“Shaw Festival” Facebook ads last run:2020-02-13 00:20:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Shaw Festival” ads data to help “Shaw Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Shaw Festival”. In this report, we analyze in detail the best ad cases of “Shaw Festival”.

Shaw Festival Top3 Ads Case Study:

Advertisers Shaw Festival Shaw Festival Shaw Festival
Ad title A must-see Christmas musical A must-see Christmas musical A Christmas Carol returns
Ad text Kick-start the holidays with a show full of glorious singing, dancing and laughs! Reserve your se... Featuring some of Irving Berlin's greatest songs, this romantic comedy is the perfect way to star... Ebenezer Scrooge is back and his "Bah, humbug" won't stop this show! Reserve tickets to A Christm...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 286 283 99

Shaw Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Shaw Festival” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Shaw Festival” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Shaw Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A must-see Christmas musical A must-see Christmas musical A Christmas Carol returns
Ad text  Kick-start the holidays with a show full of glorious singing, dancing and laughs! Reserve your se...  Featuring some of Irving Berlin's greatest songs, this romantic comedy is the perfect way to star...  Ebenezer Scrooge is back and his "Bah, humbug" won't stop this show! Reserve tickets to A Christm...
Ad type  other  other  other
Ad word count 107  112  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Shaw Festival”, the text type used is other to obtain the best ad performance. “Shaw Festival” can use this copy style more. On the other hand, “Shaw Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Shaw Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Shaw Festival” are:LEARN_MORE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Shaw Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Shaw Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Shaw Festival” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Shaw Festival”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Shaw Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Shaw Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Shaw Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Shaw Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.