Award-winning Case Study For Shabu Monster By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Shabu Monster”, or large enterprises, they have established a Facebook page for advertising and promotion. “Shabu Monster” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Shabu Monster” through the method of adspy!

Shabu Monster Facebook ad Introduction by ad spy method

“Shabu Monster” introduction:ชาบูสุดซ่า Shabu Monster

“Shabu Monster” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Shabu Monster” ads data to help “Shabu Monster” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Shabu Monster”. In this report, we analyze in detail the best ad cases of “Shabu Monster”.

Shabu Monster Top3 Ads Case Study:

Advertisers Shabu Monster Shabu Monster Shabu Monster
Ad title รูปภาพจากโพสต์ของ Shabu Monster Shabu Monster Shabu Monster
Ad text โปรแซลมอน ถึง 15 ก.พ. นี้เท่านั้น . แซลมอนอยู่ใน 6 เมนูพิเศษนะค้าบ เพิ่มเพียงท่านละ 29 บาท มีแซลม... กลับมาแล้ว!! โปรแซลมอน เสิร์ฟไม่อั้นไม่จำกัดเวลา . แซลมอนอยู่ใน 6 เมนูพิเศษนะค้าบ เพิ่มเพียงท่านล... ถึง 30 เม.ย. เท่านั้น เนื้อวากิว คารุบิ เพียงถาดละ 49 บาท เนื้อวากิวส่วนท้องเป็นส่วนที่มีไขมันอยู...
Ad format Image Carousel Carousel
Categories other Shabu Shabu Restaurant Shabu Shabu Restaurant
Duration 1 days 1 days 14 days
Like 2778 659 733

Shabu Monster Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Shabu Monster” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Shabu Monster” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Shabu Monster” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title รูปภาพจากโพสต์ของ Shabu Monster Shabu Monster Shabu Monster
Ad text  โปรแซลมอน ถึง 15 ก.พ. นี้เท่านั้น . แซลมอนอยู่ใน 6 เมนูพิเศษนะค้าบ เพิ่มเพียงท่านละ 29 บาท มีแซลม...  กลับมาแล้ว!! โปรแซลมอน เสิร์ฟไม่อั้นไม่จำกัดเวลา . แซลมอนอยู่ใน 6 เมนูพิเศษนะค้าบ เพิ่มเพียงท่านล...  ถึง 30 เม.ย. เท่านั้น เนื้อวากิว คารุบิ เพียงถาดละ 49 บาท เนื้อวากิวส่วนท้องเป็นส่วนที่มีไขมันอยู...
Ad type  other  other  other
Ad word count 304  341  361

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Shabu Monster”, the text type used is other to obtain the best ad performance. “Shabu Monster” can use this copy style more. On the other hand, “Shabu Monster” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Shabu Monster” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Shabu Monster” are:N/A,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Shabu Monster” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Shabu Monster” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Shabu Monster” top 3 ads schedules are: 1 days,1 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Shabu Monster”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Shabu Monster” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Shabu Monster” ad case study report

If you want to check the best ad case study of other advertisers related to “Shabu Monster”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Shabu Monster”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.