Award-winning Case Study For Settlers Green By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Settlers Green”, or large enterprises, they have established a Facebook page for advertising and promotion. “Settlers Green” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Settlers Green” through the method of adspy!

Settlers Green Facebook ad Introduction by ad spy method

“Settlers Green” introduction:Destination Tax-Free Outlet Shopping in North Conway, New Hampshire with over 80 Brands + Seasonal Events at Settlers Green & Settlers Crossing. Public art, restaurants, a spa and more add to the experience!

“Settlers Green” Facebook ads last run:2020-02-21 11:50:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Settlers Green” ads data to help “Settlers Green” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Settlers Green”. In this report, we analyze in detail the best ad cases of “Settlers Green”.

Settlers Green Top3 Ads Case Study:

Advertisers Settlers Green Settlers Green Settlers Green
Ad title Celebrate Mom North Conway, NH Save up to 80% Black Friday
Ad text Join us for a day out in North Conway at Settlers Green with experiences for everyone. Get away to New Hampshire in March! Sales at over 80 outlets and retail stores, all tax-free! Plu... Tax-free holiday shopping, award-winning restaurants all wrapped up in North Conway.
Ad format Image Video Video
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 2 days 6 days 8 days
Like 67 4 0

Settlers Green Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Settlers Green” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Settlers Green” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Settlers Green” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Celebrate Mom North Conway, NH Save up to 80% Black Friday
Ad text  Join us for a day out in North Conway at Settlers Green with experiences for everyone.  Get away to New Hampshire in March! Sales at over 80 outlets and retail stores, all tax-free! Plu...  Tax-free holiday shopping, award-winning restaurants all wrapped up in North Conway.
Ad type  other  other  other
Ad word count 86  138  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Settlers Green”, the text type used is other to obtain the best ad performance. “Settlers Green” can use this copy style more. On the other hand, “Settlers Green” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Settlers Green” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Settlers Green” are:EVENT_RSVP,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Settlers Green” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Settlers Green” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Settlers Green” top 3 ads schedules are: 2 days,6 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Settlers Green”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Settlers Green” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Settlers Green” ad case study report

If you want to check the best ad case study of other advertisers related to “Settlers Green”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Settlers Green”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.