Award-winning Case Study For SES Zambia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SES Zambia”, or large enterprises, they have established a Facebook page for advertising and promotion. “SES Zambia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SES Zambia” through the method of adspy!

SES Zambia Facebook ad Introduction by ad spy method

“SES Zambia” introduction:Based in Lusaka, Kitwe and Livingstone, Specialty Emergency Services (SES) provide quality air and road ambulance services, supported by our own paramedic team and medical cover plans.

“SES Zambia” Facebook ads last run:2020-02-17 06:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SES Zambia” ads data to help “SES Zambia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SES Zambia”. In this report, we analyze in detail the best ad cases of “SES Zambia”.

SES Zambia Top3 Ads Case Study:

Advertisers SES Zambia SES Zambia SES Zambia
Ad title Zambia’s top medical insurance & emergency services provider Individual Health Cover Request A Quote
Ad text SES is a medical services provider with extensive knowledge in emergency evacuation in sub-Sahara... SES Zambia recognises that everyone’s needs are different and that not all may be able to afford ... Individual Health Cover - Amethyst. SES Zambia recognises that everyone’s needs are different an...
Ad format Image Image Image
Categories other other Region
Duration 29 days 5 days 6 days
Like 193 123 227

SES Zambia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SES Zambia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SES Zambia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SES Zambia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Zambia’s top medical insurance & emergency services provider Individual Health Cover Request A Quote
Ad text  SES is a medical services provider with extensive knowledge in emergency evacuation in sub-Sahara...  SES Zambia recognises that everyone’s needs are different and that not all may be able to afford ...  Individual Health Cover - Amethyst. SES Zambia recognises that everyone’s needs are different an...
Ad type  other  other  other
Ad word count 307  238  336

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SES Zambia”, the text type used is other to obtain the best ad performance. “SES Zambia” can use this copy style more. On the other hand, “SES Zambia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SES Zambia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SES Zambia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “SES Zambia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SES Zambia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SES Zambia” top 3 ads schedules are: 29 days,5 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SES Zambia”‘s top 1 ad duration is 29 days. Every advertisement has a life cycle.
“SES Zambia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SES Zambia” ad case study report

If you want to check the best ad case study of other advertisers related to “SES Zambia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SES Zambia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.