Award-winning Case Study For Service World Expo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Service World Expo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Service World Expo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Service World Expo” through the method of adspy!

Service World Expo Facebook ad Introduction by ad spy method

“Service World Expo” introduction:International conference, trade show, and networking event for residential contractors in Plumbing, HVAC or Electrical home services in Las Vegas at Caesar's Palace October 10–12, 2018.

“Service World Expo” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Service World Expo” ads data to help “Service World Expo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Service World Expo”. In this report, we analyze in detail the best ad cases of “Service World Expo”.

Service World Expo Top3 Ads Case Study:

Advertisers Service World Expo Service World Expo Service World Expo
Ad title [FREE] KPI Cheat Sheet Early Bird Pricing - Ending Soon! Service World Expo 2018
Ad text ➡️ Your companies success can be measured by many different things. The companies that are super ... Service World Expo Is Coming Up! When? October 10 - 12, 2018 ✔ Where? Las Vegas, NV ✔ Get Speci... Less than a month away from experiencing the latest and greatest in HVAC, Plumbing, and Electrica...
Ad format Image Image Image
Categories Event Event Event
Duration 61 days 44 days 17 days
Like 29 5 29

Service World Expo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Service World Expo” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Service World Expo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Service World Expo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title [FREE] KPI Cheat Sheet Early Bird Pricing - Ending Soon! Service World Expo 2018
Ad text  ➡️ Your companies success can be measured by many different things. The companies that are super ...  Service World Expo Is Coming Up! When? October 10 - 12, 2018 ✔ Where? Las Vegas, NV ✔ Get Speci...  Less than a month away from experiencing the latest and greatest in HVAC, Plumbing, and Electrica...
Ad type  other  other  other
Ad word count 496  140  244

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Service World Expo”, the text type used is other to obtain the best ad performance. “Service World Expo” can use this copy style more. On the other hand, “Service World Expo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Service World Expo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Service World Expo” are:DOWNLOAD,LEARN_MORE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Service World Expo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Service World Expo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Service World Expo” top 3 ads schedules are: 61 days,44 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Service World Expo”‘s top 1 ad duration is 61 days. Every advertisement has a life cycle.
“Service World Expo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Service World Expo” ad case study report

If you want to check the best ad case study of other advertisers related to “Service World Expo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Service World Expo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.