Award-winning Case Study For Service Hero By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Service Hero”, or large enterprises, they have established a Facebook page for advertising and promotion. “Service Hero” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Service Hero” through the method of adspy!

Service Hero Facebook ad Introduction by ad spy method

“Service Hero” introduction:The region’s only 100% consumer-driven satisfaction index. Our results are impartial, objective and accurately reflect the voice of the costumer.

“Service Hero” Facebook ads last run:2019-05-09 18:40:11

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Service Hero” ads data to help “Service Hero” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Service Hero”. In this report, we analyze in detail the best ad cases of “Service Hero”.

Service Hero Top3 Ads Case Study:

Advertisers Service Hero Service Hero Service Hero
Ad title تقييم المطاعم والمقاهي والبنوك والمزيد! قيَم واربح! Where's the best place to eat?
Ad text هل قمت بتقييم العلامات التجارية في الكويت؟ تصفح وقيم مئات الشركات واحص على فرصة ربح جائزة اسبوعية! ما هو أفضل مطعم في الإمارات؟ Search for the best restaurants in Kuwait and rate your own experiences as well. Win an Apple Wat...
Ad format Image Image Image
Categories other other Business Service
Duration 1 days 1 days 123 days
Like 37 144 21

Service Hero Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Service Hero” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Service Hero” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Service Hero” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title تقييم المطاعم والمقاهي والبنوك والمزيد! قيَم واربح! Where's the best place to eat?
Ad text  هل قمت بتقييم العلامات التجارية في الكويت؟ تصفح وقيم مئات الشركات واحص على فرصة ربح جائزة اسبوعية!  ما هو أفضل مطعم في الإمارات؟  Search for the best restaurants in Kuwait and rate your own experiences as well. Win an Apple Wat...
Ad type  other  other  other
Ad word count 98  28  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Service Hero”, the text type used is other to obtain the best ad performance. “Service Hero” can use this copy style more. On the other hand, “Service Hero” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Service Hero” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Service Hero” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Service Hero” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Service Hero” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Service Hero” top 3 ads schedules are: 1 days,1 days, and 123 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Service Hero”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Service Hero” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Service Hero” ad case study report

If you want to check the best ad case study of other advertisers related to “Service Hero”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Service Hero”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.