Award-winning Case Study For Serta Mattress ME By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Serta Mattress ME”, or large enterprises, they have established a Facebook page for advertising and promotion. “Serta Mattress ME” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Serta Mattress ME” through the method of adspy!

Serta Mattress ME Facebook ad Introduction by ad spy method

“Serta Mattress ME” introduction:Established in 1931, for the last 80+ years Serta has stood for quality, innovation and dedication. Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 33 in other locations worldwide.

“Serta Mattress ME” Facebook ads last run:2020-02-22 03:26:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Serta Mattress ME” ads data to help “Serta Mattress ME” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Serta Mattress ME”. In this report, we analyze in detail the best ad cases of “Serta Mattress ME”.

Serta Mattress ME Top3 Ads Case Study:

Advertisers Serta Mattress ME Serta Mattress ME Serta Mattress ME
Ad title Serta Mattress ME Serta Mattress ME N/A
Ad text This festive season, Serta brings to you finest Mattress & Bed collections. Experience the ultra-... Few days left for Dubai Shopping Festival exceptional savings on Serta. Flat 45% Discount on Sert... N/A
Ad format Image Video N/A
Categories Home Decor Home Decor other
Duration 1 days 1 days N/A
Like 242 16 N/A

Serta Mattress ME Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Serta Mattress ME” top 3 ads are: Image,Video, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Serta Mattress ME” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Serta Mattress ME” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Serta Mattress ME Serta Mattress ME N/A
Ad text  This festive season, Serta brings to you finest Mattress & Bed collections. Experience the ultra-...  Few days left for Dubai Shopping Festival exceptional savings on Serta. Flat 45% Discount on Sert...  N/A
Ad type  other  other  other
Ad word count 373  222  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Serta Mattress ME”, the text type used is other to obtain the best ad performance. “Serta Mattress ME” can use this copy style more. On the other hand, “Serta Mattress ME” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Serta Mattress ME” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Serta Mattress ME” are:MESSAGE_PAGE,WHATSAPP_MESSAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Serta Mattress ME” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Serta Mattress ME” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Serta Mattress ME” top 3 ads schedules are: 1 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Serta Mattress ME”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Serta Mattress ME” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Serta Mattress ME” ad case study report

If you want to check the best ad case study of other advertisers related to “Serta Mattress ME”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Serta Mattress ME”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.