Award-winning Case Study For Serra Verde Express By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Serra Verde Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Serra Verde Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Serra Verde Express” through the method of adspy!

Serra Verde Express Facebook ad Introduction by ad spy method

“Serra Verde Express” introduction:A Serra Verde Express acaba de completar 20 anos operando trens turísticos do Brasil. Viaje conosco!

“Serra Verde Express” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Serra Verde Express” ads data to help “Serra Verde Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Serra Verde Express”. In this report, we analyze in detail the best ad cases of “Serra Verde Express”.

Serra Verde Express Top3 Ads Case Study:

Advertisers Serra Verde Express Serra Verde Express Serra Verde Express
Ad title Embarque em um Passeio Inesquecível Camarote Roupa Nova! Venha viver essa emoção!
Ad text Na Serra Verde Express, o trem é só o começo de uma viagem inesquecível. Experimente um dos passe... O Roupa Nova está de volta a Curitiba! No dia 18 de maio, acompanhe com todo o conforto do cama... Na Serra Verde Express, o trem é só o começo de uma viagem inesquecível. Esperamos você para emba...
Ad format Image Image Video
Categories Light Rail Station Light Rail Station Light Rail Station
Duration 224 days 1 days 118 days
Like 5615 25 268

Serra Verde Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Serra Verde Express” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Serra Verde Express” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Serra Verde Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Embarque em um Passeio Inesquecível Camarote Roupa Nova! Venha viver essa emoção!
Ad text  Na Serra Verde Express, o trem é só o começo de uma viagem inesquecível. Experimente um dos passe...  O Roupa Nova está de volta a Curitiba! No dia 18 de maio, acompanhe com todo o conforto do cama...  Na Serra Verde Express, o trem é só o começo de uma viagem inesquecível. Esperamos você para emba...
Ad type  other  other  other
Ad word count 213  598  208

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Serra Verde Express”, the text type used is other to obtain the best ad performance. “Serra Verde Express” can use this copy style more. On the other hand, “Serra Verde Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Serra Verde Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Serra Verde Express” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Serra Verde Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Serra Verde Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Serra Verde Express” top 3 ads schedules are: 224 days,1 days, and 118 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Serra Verde Express”‘s top 1 ad duration is 224 days. Every advertisement has a life cycle.
“Serra Verde Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Serra Verde Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Serra Verde Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Serra Verde Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.