Award-winning Case Study For Serendipity Cafe By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Serendipity Cafe”, or large enterprises, they have established a Facebook page for advertising and promotion. “Serendipity Cafe” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Serendipity Cafe” through the method of adspy!

Serendipity Cafe Facebook ad Introduction by ad spy method

“Serendipity Cafe” introduction:At Serendipity Cafe we make waffles and crepes from scratch. The highest quality coffee, espresso, ice cream, and maintain the highest levels of service

“Serendipity Cafe” Facebook ads last run:2020-02-17 08:24:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Serendipity Cafe” ads data to help “Serendipity Cafe” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Serendipity Cafe”. In this report, we analyze in detail the best ad cases of “Serendipity Cafe”.

Serendipity Cafe Top3 Ads Case Study:

Advertisers Serendipity Cafe Serendipity Cafe Serendipity Cafe
Ad title Serendipity Cafe Serendipity Cafe Serendipity Cafe
Ad text Share and spread the word! Alright Casper it’s Time to get Excited! Ka-Ko Jo’s is coming to Cas... It’s Teacher Appreciation week! Gift from us to you! Share please! Any Teacher, Aid, Maintenan... Everyones Favorite Scooper Hero is back! Available Now at Serendipity Cafe Fan Favorite Scoope...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Dessert Shop Dessert Shop Dessert Shop
Duration 1 days 1 days 1 days
Like 117 21 54

Serendipity Cafe Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Serendipity Cafe” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Serendipity Cafe” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Serendipity Cafe” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Serendipity Cafe Serendipity Cafe Serendipity Cafe
Ad text  Share and spread the word! Alright Casper it’s Time to get Excited! Ka-Ko Jo’s is coming to Cas...  It’s Teacher Appreciation week! Gift from us to you! Share please! Any Teacher, Aid, Maintenan...  Everyones Favorite Scooper Hero is back! Available Now at Serendipity Cafe Fan Favorite Scoope...
Ad type  other  other  other
Ad word count 315  752  351

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Serendipity Cafe”, the text type used is other to obtain the best ad performance. “Serendipity Cafe” can use this copy style more. On the other hand, “Serendipity Cafe” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Serendipity Cafe” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Serendipity Cafe” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Serendipity Cafe” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Serendipity Cafe” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Serendipity Cafe” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Serendipity Cafe”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Serendipity Cafe” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Serendipity Cafe” ad case study report

If you want to check the best ad case study of other advertisers related to “Serendipity Cafe”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Serendipity Cafe”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.