Award-winning Case Study For Sephora NZ By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sephora NZ”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sephora NZ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sephora NZ” through the method of adspy!

Sephora NZ Facebook ad Introduction by ad spy method

“Sephora NZ” introduction:SEPHORA NEW ZEALAND - The Official Sephora New Zealand Facebook Page Free shipping on orders of $55 and above! http://www.instagram.com/sephoranz

“Sephora NZ” Facebook ads last run:2020-02-28 21:28:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sephora NZ” ads data to help “Sephora NZ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sephora NZ”. In this report, we analyze in detail the best ad cases of “Sephora NZ”.

Sephora NZ Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sephora NZ Sephora NZ Sephora NZ
Ad title Shop New Arrivals Bite Beauty Agave+ Weekly Lip Scrub {{product.name}}
Ad text  Get first dibs on the hottest drops at Sephora! Take 10% off the best in beauty and skincare with code ONLINE10 Wait no longer, make your first... Last call, sale ends tonight! Get 15% off everything*. Shop your obsessions now.
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Image Carousel Carousel
Categories other other other
Duration 3 days 5 days 1 days
Like 22 0 0

Sephora NZ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sephora NZ” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sephora NZ” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sephora NZ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Shop New Arrivals Bite Beauty Agave+ Weekly Lip Scrub {{product.name}}
Ad text   Get first dibs on the hottest drops at Sephora!  Take 10% off the best in beauty and skincare with code ONLINE10 Wait no longer, make your first...  Last call, sale ends tonight! Get 15% off everything*. Shop your obsessions now.
Ad type  other  other  other
Ad word count 48  132  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sephora NZ”, the text type used is other to obtain the best ad performance. “Sephora NZ” can use this copy style more. On the other hand, “Sephora NZ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sephora NZ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sephora NZ” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sephora NZ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sephora NZ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sephora NZ” top 3 ads schedules are: 3 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sephora NZ”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Sephora NZ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sephora NZ” ad case study report

If you want to check the best ad case study of other advertisers related to “Sephora NZ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sephora NZ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.