Award-winning Case Study For Selio App By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Selio App”, or large enterprises, they have established a Facebook page for advertising and promotion. “Selio App” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Selio App” through the method of adspy!

Selio App Facebook ad Introduction by ad spy method

“Selio App” introduction:Tu app para comprar y vender artículos de segunda mano cerca de ti / Your mobile flea market app to buy&sell nearby second hand items. On Android & iOS.

“Selio App” Facebook ads last run:2020-02-20 06:46:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Selio App” ads data to help “Selio App” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Selio App”. In this report, we analyze in detail the best ad cases of “Selio App”.

Selio App Top3 Ads Case Study:

 1st2nd3rd
Advertisers Selio App Selio App Selio App
Ad title Compra produtos a preços incríveis Vende em 30 segundos Vende em 30 segundos
Ad text Sélio é a app de anúncios classificados onde podes comprar TUDO. FAz download do Sélio hoje. Vende o que já não usas e ganha dinheiro extra Vende o que já não usas e ganha dinheiro extra
CTA type INSTALL_MOBILE_APP USE_APP USE_APP
Ad format Video Video Video
Categories App Page App Page App Page
Duration 1 days 1 days 3 days
Like 1 0 1

Selio App Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Selio App” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Selio App” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Selio App” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Compra produtos a preços incríveis Vende em 30 segundos Vende em 30 segundos
Ad text  Sélio é a app de anúncios classificados onde podes comprar TUDO. FAz download do Sélio hoje.  Vende o que já não usas e ganha dinheiro extra  Vende o que já não usas e ganha dinheiro extra
Ad type  other  other  other
Ad word count 92  46  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Selio App”, the text type used is other to obtain the best ad performance. “Selio App” can use this copy style more. On the other hand, “Selio App” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Selio App” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Selio App” are:INSTALL_MOBILE_APP,USE_APP,USE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Selio App” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Selio App” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Selio App” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Selio App”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Selio App” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Selio App” ad case study report

If you want to check the best ad case study of other advertisers related to “Selio App”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Selio App”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.