Award-winning Case Study For Selecto Coffee By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Selecto Coffee”, or large enterprises, they have established a Facebook page for advertising and promotion. “Selecto Coffee” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Selecto Coffee” through the method of adspy!

Selecto Coffee Facebook ad Introduction by ad spy method

“Selecto Coffee” introduction:아메리카노 셀렉트샵 셀렉토커피의 공식 페이스북 페이지입니다. Select your Americano!

“Selecto Coffee” Facebook ads last run:2020-02-22 13:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Selecto Coffee” ads data to help “Selecto Coffee” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Selecto Coffee”. In this report, we analyze in detail the best ad cases of “Selecto Coffee”.

Selecto Coffee Top3 Ads Case Study:

Advertisers Selecto Coffee Selecto Coffee Selecto Coffee
Ad title صور من منشور ‏‎셀렉토커피‎‏ 셀렉토커피 공식계정 (@selecto_coffee) • Instagram photos and videos Selecto Coffee
Ad text [셀렉토커피 x 아이돌픽 음원 결과 발표] ⠀ 나만의 사랑, 나만의 최애 아이돌이 셀렉토커피 매장에서 드디어 울려 퍼진다! ⠀ 치열한 경쟁 끝에 선택된 천상의 목소리 주인공은... 한 회를 거듭할 수록 보고 또 보고 싶은 꿀잼각 수목드라마는? ⠀⠀⠀ 바로~ 바로~KBS2 드라마 <닥터 프리즈너>가 정답! ⠀⠀⠀ 곧 종영을 앞두고 있는 인기절정 닥터프리즈... [EVENT] 수, 목요일이 기다려지는 이유 ? KBS 2 드라마 <닥터 프리즈너>가 하기 때문이지 점점 더 흥미진진해지는 꿀잼각 드라마 셀렉토커피가 제작 지원하는 기...
Ad format Image Image Image
Categories other Cafeteria Cafeteria
Duration 1 days 1 days 4 days
Like 817 0 104

Selecto Coffee Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Selecto Coffee” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Selecto Coffee” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Selecto Coffee” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title صور من منشور ‏‎셀렉토커피‎‏ 셀렉토커피 공식계정 (@selecto_coffee) • Instagram photos and videos Selecto Coffee
Ad text  [셀렉토커피 x 아이돌픽 음원 결과 발표] ⠀ 나만의 사랑, 나만의 최애 아이돌이 셀렉토커피 매장에서 드디어 울려 퍼진다! ⠀ 치열한 경쟁 끝에 선택된 천상의 목소리 주인공은...  한 회를 거듭할 수록 보고 또 보고 싶은 꿀잼각 수목드라마는? ⠀⠀⠀ 바로~ 바로~KBS2 드라마 <닥터 프리즈너>가 정답! ⠀⠀⠀ 곧 종영을 앞두고 있는 인기절정 닥터프리즈...  [EVENT] 수, 목요일이 기다려지는 이유 ? KBS 2 드라마 <닥터 프리즈너>가 하기 때문이지 점점 더 흥미진진해지는 꿀잼각 드라마 셀렉토커피가 제작 지원하는 기...
Ad type  other  other  other
Ad word count 784  802  352

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Selecto Coffee”, the text type used is other to obtain the best ad performance. “Selecto Coffee” can use this copy style more. On the other hand, “Selecto Coffee” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Selecto Coffee” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Selecto Coffee” are:N/A,VIEW_INSTAGRAM_PROFILE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Selecto Coffee” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Selecto Coffee” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Selecto Coffee” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Selecto Coffee”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Selecto Coffee” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Selecto Coffee” ad case study report

If you want to check the best ad case study of other advertisers related to “Selecto Coffee”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Selecto Coffee”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.