Award-winning Case Study For Securitas Direct Portugal By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Securitas Direct Portugal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Securitas Direct Portugal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Securitas Direct Portugal” through the method of adspy!

Securitas Direct Portugal Facebook ad Introduction by ad spy method

“Securitas Direct Portugal” introduction:Bem-vindo à página oficial da Securitas Direct Portugal no Facebook!

“Securitas Direct Portugal” Facebook ads last run:2020-02-21 20:40:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Securitas Direct Portugal” ads data to help “Securitas Direct Portugal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Securitas Direct Portugal”. In this report, we analyze in detail the best ad cases of “Securitas Direct Portugal”.

Securitas Direct Portugal Top3 Ads Case Study:

 1st2nd3rd
Advertisers Securitas Direct Portugal Securitas Direct Portugal Securitas Direct Portugal
Ad title - 40% Desconto OFERTA ALARME -40% de desconto - 40% Desconto
Ad text  Simule já o preço do seu Alarme | Oferta Especial - 40%  Calcular o preço do seu Alarme é muito simples. Aproveite já o Desconto Exclusivo e simule o pr...  Simule já o preço do seu Alarme | Oferta Especial - 40%
CTA type GET_QUOTE LEARN_MORE GET_QUOTE
Ad format Image Image Image
Categories other other other
Duration 1 days 85 days 1 days
Like 22 4389 76

Securitas Direct Portugal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Securitas Direct Portugal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Securitas Direct Portugal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Securitas Direct Portugal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title - 40% Desconto OFERTA ALARME -40% de desconto - 40% Desconto
Ad text   Simule já o preço do seu Alarme | Oferta Especial - 40%   Calcular o preço do seu Alarme é muito simples. Aproveite já o Desconto Exclusivo e simule o pr...   Simule já o preço do seu Alarme | Oferta Especial - 40%
Ad type  other  other  other
Ad word count 57  122  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Securitas Direct Portugal”, the text type used is other to obtain the best ad performance. “Securitas Direct Portugal” can use this copy style more. On the other hand, “Securitas Direct Portugal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Securitas Direct Portugal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Securitas Direct Portugal” are:GET_QUOTE,LEARN_MORE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Securitas Direct Portugal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Securitas Direct Portugal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Securitas Direct Portugal” top 3 ads schedules are: 1 days,85 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Securitas Direct Portugal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Securitas Direct Portugal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Securitas Direct Portugal” ad case study report

If you want to check the best ad case study of other advertisers related to “Securitas Direct Portugal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Securitas Direct Portugal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.