Award-winning Case Study For Secret Escapes By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Secret Escapes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Secret Escapes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Secret Escapes” through the method of adspy!

Secret Escapes Facebook ad Introduction by ad spy method

“Secret Escapes” introduction:Traumhotels und Luxusreisen bis zu 70% günstiger. Exklusiv nur für Mitglieder und nur nach kostenloser Anmeldung unter: http://www.secretescapes.de

“Secret Escapes” Facebook ads last run:2020-02-15 21:16:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Secret Escapes” ads data to help “Secret Escapes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Secret Escapes”. In this report, we analyze in detail the best ad cases of “Secret Escapes”.

Secret Escapes Top3 Ads Case Study:

 1st2nd3rd
Advertisers Secret Escapes Secret Escapes Secret Escapes
Ad title Secret Escapes Secret Escapes Secret Escapes | Exklusiver Luxusurlaub bis zu 70% günstiger
Ad text Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht www.SecretE... Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht www.SecretE... Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht
CTA type LEARN_MORE LEARN_MORE SIGN_UP
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 3032 256 24

Secret Escapes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Secret Escapes” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Secret Escapes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Secret Escapes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Secret Escapes Secret Escapes Secret Escapes | Exklusiver Luxusurlaub bis zu 70% günstiger
Ad text  Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht www.SecretE...  Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht www.SecretE...  Mit diesem Geheimtipp buchen Sie unvergessliche Luxus-Reisen schon ab 66 € pro Nacht
Ad type  other  other  other
Ad word count 129  131  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Secret Escapes”, the text type used is other to obtain the best ad performance. “Secret Escapes” can use this copy style more. On the other hand, “Secret Escapes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Secret Escapes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Secret Escapes” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Secret Escapes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Secret Escapes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Secret Escapes” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Secret Escapes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Secret Escapes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Secret Escapes” ad case study report

If you want to check the best ad case study of other advertisers related to “Secret Escapes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Secret Escapes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.