Award-winning Case Study For Sears Home Services By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sears Home Services”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sears Home Services” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sears Home Services” through the method of adspy!

Sears Home Services Facebook ad Introduction by ad spy method

“Sears Home Services” introduction:From appliance repair to tune-ups, carpet cleaning or kitchen remodeling, Sears Home Services is here to help with your every project.

“Sears Home Services” Facebook ads last run:2020-02-20 23:40:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sears Home Services” ads data to help “Sears Home Services” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sears Home Services”. In this report, we analyze in detail the best ad cases of “Sears Home Services”.

Sears Home Services Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sears Home Services Sears Home Services Sears Home Services
Ad title 5 Vinyl Siding Maintenance Tips 6 Game-Changing Window Innovations How Long Should Home Improvement Projects Take?
Ad text 5 tips to help keep your siding looking as good as new. http://bit.ly/2NmE57F Seriously, windows are cooler than ever thanks to these game-changing features. How long should home improvement projects take? Watch and find out! http://bit.ly/2DPxXAL
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Video Image Video
Categories In-Home Service In-Home Service In-Home Service
Duration 202 days 202 days 206 days
Like 8 6 6

Sears Home Services Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sears Home Services” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sears Home Services” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sears Home Services” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 5 Vinyl Siding Maintenance Tips 6 Game-Changing Window Innovations How Long Should Home Improvement Projects Take?
Ad text  5 tips to help keep your siding looking as good as new. http://bit.ly/2NmE57F  Seriously, windows are cooler than ever thanks to these game-changing features.  How long should home improvement projects take? Watch and find out! http://bit.ly/2DPxXAL
Ad type  other  other  other
Ad word count 77  79  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sears Home Services”, the text type used is other to obtain the best ad performance. “Sears Home Services” can use this copy style more. On the other hand, “Sears Home Services” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sears Home Services” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sears Home Services” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sears Home Services” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sears Home Services” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sears Home Services” top 3 ads schedules are: 202 days,202 days, and 206 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sears Home Services”‘s top 1 ad duration is 202 days. Every advertisement has a life cycle.
“Sears Home Services” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sears Home Services” ad case study report

If you want to check the best ad case study of other advertisers related to “Sears Home Services”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sears Home Services”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.