Award-winning Case Study For Sears Appliance and Hardware Store By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sears Appliance and Hardware Store”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sears Appliance and Hardware Store” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sears Appliance and Hardware Store” through the method of adspy!

Sears Appliance and Hardware Store Facebook ad Introduction by ad spy method

“Sears Appliance and Hardware Store” introduction:"Come visit your Local store today!"

“Sears Appliance and Hardware Store” Facebook ads last run:2020-02-21 12:14:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sears Appliance and Hardware Store” ads data to help “Sears Appliance and Hardware Store” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sears Appliance and Hardware Store”. In this report, we analyze in detail the best ad cases of “Sears Appliance and Hardware Store”.

Sears Appliance and Hardware Store Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sears Appliance and Hardware Store Sears Appliance and Hardware Store Sears Appliance and Hardware Store
Ad title Photos from Sears Appliance and Hardware Store's post Photos from Sears Appliance and Hardware Store's post Sears Appliance and Hardware Store
Ad text #ThreeDaysToSave Sunday - Monday - Tuesday 11/4-6 #save an EXTRA 10% #Storewide! PLUS #BuyMor... #Discover the savings during our #ColumbusDay Sale! Save up to 50% on #Kenmore #Cooking #Applian... Ridiculous Rebates on GE Profile, LG & Maytag!
CTA type N/A N/A SHOP_NOW
Ad format Carousel Carousel Carousel
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 7 days 4 days
Like 15 16 2

Sears Appliance and Hardware Store Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sears Appliance and Hardware Store” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sears Appliance and Hardware Store” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sears Appliance and Hardware Store” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Sears Appliance and Hardware Store's post Photos from Sears Appliance and Hardware Store's post Sears Appliance and Hardware Store
Ad text  #ThreeDaysToSave Sunday - Monday - Tuesday 11/4-6 #save an EXTRA 10% #Storewide! PLUS #BuyMor...  #Discover the savings during our #ColumbusDay Sale! Save up to 50% on #Kenmore #Cooking #Applian...  Ridiculous Rebates on GE Profile, LG & Maytag!
Ad type  other  other  other
Ad word count 216  303  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sears Appliance and Hardware Store”, the text type used is other to obtain the best ad performance. “Sears Appliance and Hardware Store” can use this copy style more. On the other hand, “Sears Appliance and Hardware Store” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sears Appliance and Hardware Store” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sears Appliance and Hardware Store” are:N/A,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sears Appliance and Hardware Store” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sears Appliance and Hardware Store” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sears Appliance and Hardware Store” top 3 ads schedules are: 1 days,7 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sears Appliance and Hardware Store”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sears Appliance and Hardware Store” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sears Appliance and Hardware Store” ad case study report

If you want to check the best ad case study of other advertisers related to “Sears Appliance and Hardware Store”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sears Appliance and Hardware Store”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.