Award-winning Case Study For SDL Auctions By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SDL Auctions”, or large enterprises, they have established a Facebook page for advertising and promotion. “SDL Auctions” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SDL Auctions” through the method of adspy!

SDL Auctions Facebook ad Introduction by ad spy method

“SDL Auctions” introduction:SDL Auctions is the one of UK's largest auction networks holding property auctions all over the country and are regularly featured on BBC's Homes Under The Hammer. Entries are invited for all our of upcoming sales so contact us today for a FREE appraisal

“SDL Auctions” Facebook ads last run:2020-02-21 17:52:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SDL Auctions” ads data to help “SDL Auctions” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SDL Auctions”. In this report, we analyze in detail the best ad cases of “SDL Auctions”.

SDL Auctions Top3 Ads Case Study:

Advertisers SDL Auctions SDL Auctions SDL Auctions
Ad title SDL Auctions Request your FREE Auction Appraisal for 2019! Sell your property under the hammer in 2019!
Ad text Calling all Mancunians! Have you spotted out taxi yet? It's taking to the streets of Manchester a... Looking to sell your property in Cheshire or North Wales in 2019? Then why not speak to one of th... Looking to sell your property in the North West in 2019? Then why not speak to one of the UK's le...
Ad format Image Video Video
Categories Auction House Auction House Auction House
Duration 17 days 3 days 3 days
Like 1 0 3

SDL Auctions Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SDL Auctions” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SDL Auctions” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SDL Auctions” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SDL Auctions Request your FREE Auction Appraisal for 2019! Sell your property under the hammer in 2019!
Ad text  Calling all Mancunians! Have you spotted out taxi yet? It's taking to the streets of Manchester a...  Looking to sell your property in Cheshire or North Wales in 2019? Then why not speak to one of th...  Looking to sell your property in the North West in 2019? Then why not speak to one of the UK's le...
Ad type  other  other  other
Ad word count 451  225  218

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SDL Auctions”, the text type used is other to obtain the best ad performance. “SDL Auctions” can use this copy style more. On the other hand, “SDL Auctions” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SDL Auctions” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SDL Auctions” are:N/A,CONTACT_US,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SDL Auctions” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SDL Auctions” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SDL Auctions” top 3 ads schedules are: 17 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SDL Auctions”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“SDL Auctions” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SDL Auctions” ad case study report

If you want to check the best ad case study of other advertisers related to “SDL Auctions”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SDL Auctions”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.