Award-winning Case Study For Scout Boats By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scout Boats”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scout Boats” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scout Boats” through the method of adspy!

Scout Boats Facebook ad Introduction by ad spy method

“Scout Boats” introduction:Official Scout Boats Facebook page for owners and fans.

“Scout Boats” Facebook ads last run:2020-02-17 05:16:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scout Boats” ads data to help “Scout Boats” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scout Boats”. In this report, we analyze in detail the best ad cases of “Scout Boats”.

Scout Boats Top3 Ads Case Study:

Advertisers Scout Boats Scout Boats Scout Boats
Ad title 3 Months Free Sirius/XM Large Factory Incentives on Select Inventory Models LXF Luxury Center Console
Ad text GET ON THE WATER SALES EVENT It's now simpler than ever to get into a Scout! Choose one of the si... Technical enough for the avid angler with luxury in mind, each LXF model is crafted for high per... Technical enough for the avid angler with luxury in mind, each LXF model is crafted for high per...
Ad format Carousel Video Video
Categories Product/Service Product/Service Product/Service
Duration 25 days 25 days 26 days
Like 16 23 199

Scout Boats Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scout Boats” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scout Boats” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scout Boats” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 3 Months Free Sirius/XM Large Factory Incentives on Select Inventory Models LXF Luxury Center Console
Ad text  GET ON THE WATER SALES EVENT It's now simpler than ever to get into a Scout! Choose one of the si...  Technical enough for the avid angler with luxury in mind, each LXF model is crafted for high per...  Technical enough for the avid angler with luxury in mind, each LXF model is crafted for high per...
Ad type  other  other  other
Ad word count 180  272  272

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scout Boats”, the text type used is other to obtain the best ad performance. “Scout Boats” can use this copy style more. On the other hand, “Scout Boats” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scout Boats” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scout Boats” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Scout Boats” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scout Boats” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scout Boats” top 3 ads schedules are: 25 days,25 days, and 26 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scout Boats”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“Scout Boats” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scout Boats” ad case study report

If you want to check the best ad case study of other advertisers related to “Scout Boats”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scout Boats”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.