Award-winning Case Study For Scout Bar By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scout Bar”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scout Bar” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scout Bar” through the method of adspy!

Scout Bar Facebook ad Introduction by ad spy method

“Scout Bar” introduction:Scout Bar is celebrating over 14 years of bringing the Clear Lake area the best in live music from national touring acts, local & tribute bands, and more

“Scout Bar” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scout Bar” ads data to help “Scout Bar” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scout Bar”. In this report, we analyze in detail the best ad cases of “Scout Bar”.

Scout Bar Top3 Ads Case Study:

 1st2nd3rd
Advertisers Scout Bar Scout Bar Scout Bar
Ad title Scout Bar Randy of Trailer Park Boys, 5/7/19 Randy's Cheeseburger Picnic at Scout Bar
Ad text We’re only 3️⃣ days away from rocking with Metal Church! Thur Apr 24th w/ Images of Eden, Halcyo... Randy of Trailer Park Boys is bringing his Randy's Cheeseburger Picnic to Houston! Tickets: http... Randy of Trailer Park Boys is bringing his Randy's Cheeseburger Picnic to Scout Bar! Come Hungry!!
CTA type BUY_TICKETS N/A EVENT_RSVP
Ad format Image Video Image
Categories Live Music Venue Live Music Venue Live Music Venue
Duration 1 days 14 days 38 days
Like 94 13 24

Scout Bar Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scout Bar” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scout Bar” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scout Bar” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scout Bar Randy of Trailer Park Boys, 5/7/19 Randy's Cheeseburger Picnic at Scout Bar
Ad text  We’re only 3️⃣ days away from rocking with Metal Church! Thur Apr 24th w/ Images of Eden, Halcyo...  Randy of Trailer Park Boys is bringing his Randy's Cheeseburger Picnic to Houston! Tickets: http...  Randy of Trailer Park Boys is bringing his Randy's Cheeseburger Picnic to Scout Bar! Come Hungry!!
Ad type  other  other  other
Ad word count 137  182  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scout Bar”, the text type used is other to obtain the best ad performance. “Scout Bar” can use this copy style more. On the other hand, “Scout Bar” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scout Bar” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scout Bar” are:BUY_TICKETS,N/A,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Scout Bar” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scout Bar” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scout Bar” top 3 ads schedules are: 1 days,14 days, and 38 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scout Bar”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Scout Bar” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scout Bar” ad case study report

If you want to check the best ad case study of other advertisers related to “Scout Bar”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scout Bar”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.