Award-winning Case Study For Scotiabank Costa Rica By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scotiabank Costa Rica”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scotiabank Costa Rica” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scotiabank Costa Rica” through the method of adspy!

Scotiabank Costa Rica Facebook ad Introduction by ad spy method

“Scotiabank Costa Rica” introduction:Bienvenido a la página oficial de Scotiabank en Facebook en Costa Rica.

“Scotiabank Costa Rica” Facebook ads last run:2020-02-17 08:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scotiabank Costa Rica” ads data to help “Scotiabank Costa Rica” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scotiabank Costa Rica”. In this report, we analyze in detail the best ad cases of “Scotiabank Costa Rica”.

Scotiabank Costa Rica Top3 Ads Case Study:

Advertisers Scotiabank Costa Rica Scotiabank Costa Rica Scotiabank Costa Rica
Ad title Scotiabank Costa Rica Scotiabank Costa Rica Scotiabank Costa Rica
Ad text ¿Sabías que con puntos podés borrar compras hechas con tarjeta de crédito +Premios en cualquier c... Tu siguiente parada es en nuestra feria de autos usados este sábado 8 y domingo 9 de febrero, en ... ¡Hacé que tus puntos rindan más! Aprovechá este fin de semana hasta 30% de devolución de tus punt...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 5 days 1 days 3 days
Like 48 1 232

Scotiabank Costa Rica Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scotiabank Costa Rica” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scotiabank Costa Rica” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scotiabank Costa Rica” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scotiabank Costa Rica Scotiabank Costa Rica Scotiabank Costa Rica
Ad text  ¿Sabías que con puntos podés borrar compras hechas con tarjeta de crédito +Premios en cualquier c...  Tu siguiente parada es en nuestra feria de autos usados este sábado 8 y domingo 9 de febrero, en ...  ¡Hacé que tus puntos rindan más! Aprovechá este fin de semana hasta 30% de devolución de tus punt...
Ad type  other  other  other
Ad word count 153  130  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scotiabank Costa Rica”, the text type used is other to obtain the best ad performance. “Scotiabank Costa Rica” can use this copy style more. On the other hand, “Scotiabank Costa Rica” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scotiabank Costa Rica” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scotiabank Costa Rica” are:WATCH_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Scotiabank Costa Rica” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scotiabank Costa Rica” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scotiabank Costa Rica” top 3 ads schedules are: 5 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scotiabank Costa Rica”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Scotiabank Costa Rica” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scotiabank Costa Rica” ad case study report

If you want to check the best ad case study of other advertisers related to “Scotiabank Costa Rica”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scotiabank Costa Rica”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.