Award-winning Case Study For Scotiabank Chile By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scotiabank Chile”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scotiabank Chile” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scotiabank Chile” through the method of adspy!

Scotiabank Chile Facebook ad Introduction by ad spy method

“Scotiabank Chile” introduction:Bienvenidos a la FanPage oficial de Scotiabank Chile. Contáctate con nosotros de lunes a viernes de 9:00 a 18:00 hrs. Centro de Contactos: 600 6700 500.

“Scotiabank Chile” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scotiabank Chile” ads data to help “Scotiabank Chile” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scotiabank Chile”. In this report, we analyze in detail the best ad cases of “Scotiabank Chile”.

Scotiabank Chile Top3 Ads Case Study:

Advertisers Scotiabank Chile Scotiabank Chile Scotiabank Chile
Ad title Scotiabank Chile Scotiabank Chile Scotiabank Chile
Ad text ¡Este es el marzo de Martín! Para el tuyo, tienes las Tarjetas de Crédito Scotiabank. Paga lo que... ¡Ruta Happy Hour Scotiabank! todos los miércoles 40% de descuento pagando con tus Tarjetas Scotia... ¡Solo hasta este jueves! Obtén 40% de descuento pagando con tus Tarjetas de Crédito o Débito Scot...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 101 60 43

Scotiabank Chile Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scotiabank Chile” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scotiabank Chile” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scotiabank Chile” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scotiabank Chile Scotiabank Chile Scotiabank Chile
Ad text  ¡Este es el marzo de Martín! Para el tuyo, tienes las Tarjetas de Crédito Scotiabank. Paga lo que...  ¡Ruta Happy Hour Scotiabank! todos los miércoles 40% de descuento pagando con tus Tarjetas Scotia...  ¡Solo hasta este jueves! Obtén 40% de descuento pagando con tus Tarjetas de Crédito o Débito Scot...
Ad type  other  other  other
Ad word count 195  139  211

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scotiabank Chile”, the text type used is other to obtain the best ad performance. “Scotiabank Chile” can use this copy style more. On the other hand, “Scotiabank Chile” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scotiabank Chile” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scotiabank Chile” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Scotiabank Chile” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scotiabank Chile” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scotiabank Chile” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scotiabank Chile”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Scotiabank Chile” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scotiabank Chile” ad case study report

If you want to check the best ad case study of other advertisers related to “Scotiabank Chile”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scotiabank Chile”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.