Award-winning Case Study For Scoot Scoot By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scoot Scoot”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scoot Scoot” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scoot Scoot” through the method of adspy!

Scoot Scoot Facebook ad Introduction by ad spy method

“Scoot Scoot” introduction:Scooter rental and sales

“Scoot Scoot” Facebook ads last run:2020-02-17 05:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scoot Scoot” ads data to help “Scoot Scoot” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scoot Scoot”. In this report, we analyze in detail the best ad cases of “Scoot Scoot”.

Scoot Scoot Top3 Ads Case Study:

 1st2nd3rd
Advertisers Scoot Scoot Scoot Scoot Scoot Scoot
Ad title Scoot Scoot ჰონდას ახალი სკუტერები და მოტოციკლები Scoot Scoot
Ad text  მოასწარი გაზაფხულამდე! თებერვლის ბოლომდე გადმოჯექი ჰონდას ახალ მოტოციკლზე ზამთრის ფასად! 7% ...  ჰონდას ორიგინალი პროდუქცია მხოლოდ სკუტ სკუტში! ⚡ მიწოდება შესაძლებელია მთელი საქართველოს მასშტა... ⚡ ზამთრის ფასები ჰონდას ახალ მოტოციკლებზე! 7%-იანი ფასდაკლება გადმოჯექი უკვე მრავალჯერ გამოცდ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Carousel Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 5 21 14

Scoot Scoot Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scoot Scoot” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scoot Scoot” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scoot Scoot” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scoot Scoot ჰონდას ახალი სკუტერები და მოტოციკლები Scoot Scoot
Ad text   მოასწარი გაზაფხულამდე! თებერვლის ბოლომდე გადმოჯექი ჰონდას ახალ მოტოციკლზე ზამთრის ფასად! 7% ...   ჰონდას ორიგინალი პროდუქცია მხოლოდ სკუტ სკუტში! ⚡ მიწოდება შესაძლებელია მთელი საქართველოს მასშტა...  ⚡ ზამთრის ფასები ჰონდას ახალ მოტოციკლებზე! 7%-იანი ფასდაკლება გადმოჯექი უკვე მრავალჯერ გამოცდ...
Ad type  other  other  other
Ad word count 154  115  143

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scoot Scoot”, the text type used is other to obtain the best ad performance. “Scoot Scoot” can use this copy style more. On the other hand, “Scoot Scoot” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scoot Scoot” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scoot Scoot” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Scoot Scoot” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scoot Scoot” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scoot Scoot” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scoot Scoot”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Scoot Scoot” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scoot Scoot” ad case study report

If you want to check the best ad case study of other advertisers related to “Scoot Scoot”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scoot Scoot”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.