Award-winning Case Study For Scientific American By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scientific American”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scientific American” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scientific American” through the method of adspy!

Scientific American Facebook ad Introduction by ad spy method

“Scientific American” introduction:Scientific American is the authoritative source for the science discoveries and technology innovations that matter. Twitter: @sciam Instagram: @scientific_american

“Scientific American” Facebook ads last run:2020-01-19 19:39:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scientific American” ads data to help “Scientific American” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scientific American”. In this report, we analyze in detail the best ad cases of “Scientific American”.

Scientific American Top3 Ads Case Study:

 1st2nd3rd
Advertisers Scientific American Scientific American Scientific American
Ad title Support Science Journalism. Save 57% Off the Cover Price Will the New Coronavirus Keep Spreading or Not? You Have to Know One Little Number Turning Back the Clock on Aging Skin
Ad text Scientific Discoveries. Expert Insights. Research that Matters. All for just $35.99 a year. Whenever there's a new outbreak, scientists rush to calculate a number called the R0, or R-naught... Metabolomics studies suggest skin has its own circadian rhythm that grows weaker with age. Restor...
CTA type SUBSCRIBE N/A N/A
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 192 74 185

Scientific American Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scientific American” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scientific American” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scientific American” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Support Science Journalism. Save 57% Off the Cover Price Will the New Coronavirus Keep Spreading or Not? You Have to Know One Little Number Turning Back the Clock on Aging Skin
Ad text  Scientific Discoveries. Expert Insights. Research that Matters. All for just $35.99 a year.  Whenever there's a new outbreak, scientists rush to calculate a number called the R0, or R-naught...  Metabolomics studies suggest skin has its own circadian rhythm that grows weaker with age. Restor...
Ad type  other  other  other
Ad word count 91  209  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scientific American”, the text type used is other to obtain the best ad performance. “Scientific American” can use this copy style more. On the other hand, “Scientific American” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scientific American” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scientific American” are:SUBSCRIBE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “Scientific American” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scientific American” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scientific American” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scientific American”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Scientific American” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scientific American” ad case study report

If you want to check the best ad case study of other advertisers related to “Scientific American”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scientific American”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.