Award-winning Case Study For Schwarzman Scholars By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Schwarzman Scholars”, or large enterprises, they have established a Facebook page for advertising and promotion. “Schwarzman Scholars” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Schwarzman Scholars” through the method of adspy!

Schwarzman Scholars Facebook ad Introduction by ad spy method

“Schwarzman Scholars” introduction:An elite scholarship program designed to give students a better understanding of the new geopolitical landscape. Learn more here: http://schwarzmanscholars.org/

“Schwarzman Scholars” Facebook ads last run:2020-02-22 10:56:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Schwarzman Scholars” ads data to help “Schwarzman Scholars” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Schwarzman Scholars”. In this report, we analyze in detail the best ad cases of “Schwarzman Scholars”.

Schwarzman Scholars Top3 Ads Case Study:

 1st2nd3rd
Advertisers Schwarzman Scholars Schwarzman Scholars Schwarzman Scholars
Ad title Join us in welcoming the Schwarzman Scholars Class of 2021. Join us in welcoming the Schwarzman Scholars Class of 2021. Schwarzman Scholars Announces New Class of Leaders.
Ad text 4,700 Applicants. 145 Scholars accepted. 108 universities. 41 countries. Endless opportunities fo... Congratulations to the next class of Schwarzman Scholars. They join a global community of future ... Please join us in welcoming the Schwarzman Scholars Class of 2021.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 1 days 2 days 14 days
Like 169 57 1398

Schwarzman Scholars Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Schwarzman Scholars” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Schwarzman Scholars” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Schwarzman Scholars” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Join us in welcoming the Schwarzman Scholars Class of 2021. Join us in welcoming the Schwarzman Scholars Class of 2021. Schwarzman Scholars Announces New Class of Leaders.
Ad text  4,700 Applicants. 145 Scholars accepted. 108 universities. 41 countries. Endless opportunities fo...  Congratulations to the next class of Schwarzman Scholars. They join a global community of future ...  Please join us in welcoming the Schwarzman Scholars Class of 2021.
Ad type  other  other  other
Ad word count 160  177  66

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Schwarzman Scholars”, the text type used is other to obtain the best ad performance. “Schwarzman Scholars” can use this copy style more. On the other hand, “Schwarzman Scholars” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Schwarzman Scholars” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Schwarzman Scholars” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Schwarzman Scholars” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Schwarzman Scholars” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Schwarzman Scholars” top 3 ads schedules are: 1 days,2 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Schwarzman Scholars”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Schwarzman Scholars” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Schwarzman Scholars” ad case study report

If you want to check the best ad case study of other advertisers related to “Schwarzman Scholars”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Schwarzman Scholars”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.