Award-winning Case Study For Schapell Jewelers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Schapell Jewelers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Schapell Jewelers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Schapell Jewelers” through the method of adspy!

Schapell Jewelers Facebook ad Introduction by ad spy method

“Schapell Jewelers” introduction:Schapell Jewelers is a family owned & operated jewelry store serving Boulder, Colorado since 1964. We offer a selection of rings, watches, & necklaces.

“Schapell Jewelers” Facebook ads last run:2020-02-21 11:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Schapell Jewelers” ads data to help “Schapell Jewelers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Schapell Jewelers”. In this report, we analyze in detail the best ad cases of “Schapell Jewelers”.

Schapell Jewelers Top3 Ads Case Study:

Advertisers Schapell Jewelers Schapell Jewelers Schapell Jewelers
Ad title Schapell Jewelers Schapell Jewelers Schapell Jewelers
Ad text The largest blue diamond ever discovered in Botswana — a brilliant 20.46-carat oval gem with Fanc... Music Friday: Elliot Lurie and the Looking Glass perform their 1972 chart-topper, "Brandy," a son... Music Friday: Neil Young searches for a soulmate in his 1971 chart-topping classic, "Heart of Gol...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Jewelry & Watches Store Jewelry & Watches Store Jewelry & Watches Store
Duration 1 days 1 days 1 days
Like 1 1 1

Schapell Jewelers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Schapell Jewelers” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Schapell Jewelers” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Schapell Jewelers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Schapell Jewelers Schapell Jewelers Schapell Jewelers
Ad text  The largest blue diamond ever discovered in Botswana — a brilliant 20.46-carat oval gem with Fanc...  Music Friday: Elliot Lurie and the Looking Glass perform their 1972 chart-topper, "Brandy," a son...  Music Friday: Neil Young searches for a soulmate in his 1971 chart-topping classic, "Heart of Gol...
Ad type  other  other  other
Ad word count 284  473  523

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Schapell Jewelers”, the text type used is other to obtain the best ad performance. “Schapell Jewelers” can use this copy style more. On the other hand, “Schapell Jewelers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Schapell Jewelers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Schapell Jewelers” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Schapell Jewelers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Schapell Jewelers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Schapell Jewelers” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Schapell Jewelers”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Schapell Jewelers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Schapell Jewelers” ad case study report

If you want to check the best ad case study of other advertisers related to “Schapell Jewelers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Schapell Jewelers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.